Remote Head of Marketing - Enflux

Blockchain Works; Singapore; Remote; SGD 90,000 - 120,000; Full time

Job summary

A leading company in the crypto industry is seeking a Head of Marketing to lead their marketing strategy. This role is crucial for enhancing the public image and brand positioning of Enflux, focusing on communications, advertising, and data-driven marketing approaches. The ideal candidate will possess strong leadership abilities and a creative mindset, with a significant background in the crypto market. If you are passionate about shaping brand narratives, driving engagement, and optimizing marketing strategies, apply now!

Qualifications

• Proven experience in a senior marketing role focused on data-driven strategies.
• Experience in the crypto industry required, with strong communication skills.
• Creative mindset with ability to build a brand in tech/startup environments.

Responsibilities

• Develop comprehensive communication strategies aligning with company goals.
• Lead email campaigns and content marketing to engage audiences.
• Oversee public relations efforts and manage advertising campaigns.

Skills

Communications

Data analysis

Email marketing

Advertising

Public Relations

SEO

Content Marketing

Tools

Digital marketing tools

Analytics platforms

Job description

We are seeking aHead of Marketingto lead and execute our marketing strategy, with a strong focus oncommunications,email campaigns,newsletters,PR,SEO, andadvertising. This role is critical in shaping the public image ofEnfluxand ensuring our brand is well-positioned within thecrypto industry. The ideal candidate is a creative and strategic thinker with adata-driven approach to marketing, capable of driving engagement and building a brand that resonates with our audience.

Key Responsibilities:

• Develop and manage comprehensivecommunication strategiesthat align with Enflux’s goals, ensuring consistent messaging across all channels.
• Lead the creation and execution ofemail campaigns,newsletters, andcontent marketingefforts to keep our audience informed and engaged.
• Overseepublic relationsefforts, including media outreach, press releases, and cultivating relationships with key industry contacts.
• Plan, manage, and optimizeadvertising campaigns, focusing on digital channels, to increase brand visibility and attract potential clients.
• Develop and implementSEO strategiesto ensure Enflux’s online presence is strong, driving organic traffic and enhancing search engine rankings.
• Utilize adata-driven approachto measure and analyze campaign performance, adjusting strategies to maximize engagement and conversion rates.
• Work closely with theBusiness DevelopmentandLead Generationteams to align marketing efforts with sales goals, optimizingengagement funnelsand nurturing leads through the pipeline.
• Collaborate with theHead of Communicationsto coordinate content strategy and develop aposting planthat ensures cohesive messaging and branding across social media platforms.
• Ensure thevisual identityandbrandingof Enflux are consistent across all platforms, including social media, website, and marketing materials.
• Act as theface of Enfluxat industry events, conferences, and online forums, building a strong presence for the company.

Requirements:

• Proven experience in asenior marketing rolewith a focus oncommunications,PR,SEO,advertising, anddata analysis.
• Experience in the crypto industryis required, with a deep understanding of the unique challenges and opportunities in marketing to the crypto audience.
• Demonstrated ability to develop and execute successfulemail marketing,advertising campaigns,SEO strategies, anddata-driven marketing approaches.
• Strong understanding ofdigital marketing tools,analyticsplatforms, andadvertising management.
• Exceptionalwritten and verbal communication skills, with a knack for crafting messages that resonate with diverse audiences.
• Creative mindset, with the ability to think outside the box and develop new ways to engage potential clients.
• Ability to work independently and lead a remote team, managing multiple projects simultaneously.
• Experience building a brand from the ground up, especially intechorstartupenvironments.
• Strong network within thecryptoandblockchainindustry for PR opportunities.
• Knowledge ofcontent marketingandsocial media strategy.

This role offers a unique opportunity to shape thepublic identity of Enflux, working closely with ourBusiness DevelopmentandLead Generationteams to drive growth and optimize engagement. If you are passionate aboutdata-driven marketing, creating compelling narratives, and building a strong brand in thecrypto space, we’d love to have you on board!