[PERM] Assistant Marketing Manager – F&B/Lifestyle

GMP TECHNOLOGIES (S) PTE LTD; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A prominent marketing firm in Singapore is seeking a Marketing Executive to handle social media content, coordinate events and manage influencers. The ideal candidate will have a diploma/degree in marketing and 2-4 years of relevant experience in the F&B sector. Proficiency in TikTok content creation and strong project management skills are required. This role offers an engaging environment with opportunities for creativity and community engagement.

Qualifications

• At least 2–4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands-on skills in social media, TikTok content creation, and influencer/KOL management.
• Strong project management skills; comfortable being PIC for events & activations.

Responsibilities

• Work with our external social media agency to plan monthly content calendars.
• Create TikTok and short-form video content that draws attention.
• Coordinate with vendors to maintain and update website content.
• Engage with the community through online enquiries and feedback.
• Manage and host KOLs/influencers, ensuring correct brand representation.
• Execute SEO & SEM strategies to improve digital reach.
• Develop advertising channels for promotions and events.
• Lead outlet anniversary events and activations.
• Produce collaterals for campaigns with in-house designer.

Skills

Social media management

Content creation

SEO/SEM

Project management

Influencer management

Education

Diploma/Degree in Marketing, Communications, Business

Job description

Responsibilities

• Work with our external social media agency to plan monthly content calendars for promotions, new launches, and lifestyle content that resonates with our brand.
• Create TikTok and short-form video content that draws attention to our outlets and connects with the right audience.
• Coordinate with vendors to maintain and update website content and ensure accurate publications.
• Engage with our community by replying to Google reviews, Instagram messages, and online enquiries.
• Manage and host KOLs / influencers, ensuring their content reflects the right brand message.
• Execute SEO & SEM strategies to improve search rankings and digital reach.
• Develop and improve advertising & communication channels for promotions, new menu items, and corporate event bookings, while tracking conversions.
• Lead and execute outlet anniversary events and activations (setup, special menu coordination, event operations).
• Work with our in-house designer to produce collaterals for campaigns, events, and social media.

Requirements

• Diploma/Degree in Marketing, Communications, Business, or related field.
• At least 2–4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands‑on skills in social media, TikTok content creation, and influencer/KOL management.
• Familiar with SEO/SEM, digital ads, and campaign performance tracking.
• Strong project management skills; comfortable being PIC for events & activations.
• Creative, resourceful, and able to work both independently and with external agencies.
• A team player who loves food and enjoys connecting with communities.

Please state your availability, current and expected salary in the resume.

We regret that only shortlisted candidates will be notified.

GMP Technologies (S) Pte Ltd | EA Licence: 11C3793 | Eddie Tang | Registration No: R1221129