Assistant Marketing Manager

MGCA CAFE SG Pte Ltd; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading F&B brand in Singapore is seeking an Assistant Marketing Manager to drive marketing initiatives and engage customers. Responsibilities include content creation, promotional execution, and supporting store managers. Ideal candidates should have a degree in marketing, experience with design tools, and a strategic mindset. Join our growing brand to enhance customer experiences!

Qualifications

• 2+ years of experience in marketing with design tool proficiency.
• Strong understanding of go-to-market strategies.
• Experience in F&B marketing preferred.

Responsibilities

• Design and create digital and print content for marketing.
• Oversee execution of in-store marketing promotions.
• Act as marketing contact for store managers.
• Resolve marketing-related customer feedback.

Skills

Content design

Digital marketing

Adobe Creative Suite

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Capcut

Job description

Tim Hortons (Tims) is a Canadian brand that offers premium coffee blends, freshly baked goods, and sandwiches. We are committed to creating a welcoming environment that celebrates diversity and inclusion. Tim Hortons Singapore is part of MGCA Cafe, the master franchisee of Tim Hortons in key markets within Southeast Asia (SEA).

At Tims, we welcome talented individuals who are passionate about delivering exceptional service and contributing to our brand success. We are looking for a design focused and hands‑on Assistant Marketing Manager to create content for brand growth, drive customer engagement and partner our store managers to execute in‑store marketing promotions. The ideal candidate should have a strong background in content design and creation and be very hands‑on in store level marketing initiatives.

Key Responsibilities

1. Content Design & Creation:

Design and create visually appealing, on‑brand digital and print content for store use (e.g., in‑store digital screens, local social media posts and point‑of‑sale materials).

Develop and manage a content calendar for local marketing initiatives that supports new product launches, seasonal promotions, and community engagement goals.

2. Store Marketing & Promotions Execution:

Oversee the end‑to‑end execution of store marketing promotions, from print and placement to Tim Mates briefing and launch.

Develop clear communication plans and "how‑to" guides for store teams to ensure promotional excellence and consistent customer experience.

Monitor promotion performance at the store level, gathering real‑time feedback from store managers and customers to identify successes and areas for improvement.

3. Store Partnership & Support:

Act as the marketing point‑of‑contact for store managers, building strong, collaborative relationships with cross‑functional teams and store managers.

Proactively partner with store teams to understand their store challenges and opportunities.

Collaborate with store managers to develop and execute local marketing plans within their trade area that drive traffic.

4. Customer Issue Resolution:

Serve as an escalation point for marketing‑related customer feedback, including concerns about promotions, pricing, advertising, or app‑based offers.

Investigate customers’ concerns with empathy and efficiency, coordinating cross‑functionally to find a satisfactory resolution.

Protect and enhance the Tim Hortons brand by ensuring all customer interactions are handled professionally and align with our brand values.

Role Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

2+ years of experience in marketing, with strong practical experience in design tools such as Adobe Creative Suite, Canva, Capcut etc.

Strong understanding of digital marketing and go‑to‑market strategies.

Excellent written and verbal communication skills.

Creative thinker with a strategic mindset and strong analytical capabilities.

Ability to manage multiple projects and meet tight deadlines.

Experience in F&B marketing.

If you are passionate about F&B marketing and aspire to contribute to our growing brand presence, we invite you to apply for this exciting opportunity!