Marketing Manager

S P JAIN SCHOOL OF GLOBAL MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An educational institution in Singapore is seeking a Marketing Manager responsible for enhancing brand visibility through PR, social media management, and supporting student recruitment efforts. The ideal candidate will manage PR initiatives, engage with media, and coordinate marketing activities for recruitment events while ensuring budget compliance.

Qualifications

• Proven experience in PR, social media management, and marketing.
• Strong communication skills and ability to engage with diverse audiences.
• Experience in budget management and compliance.

Responsibilities

• Develop and implement PR initiatives to enhance visibility.
• Manage daily social media activities and content creation.
• Support marketing promotion for recruitment events.

Skills

Public relations

Social media management

Content creation

Event marketing

Budget management

Job description

Role Overview

The Marketing Manager – Singapore will be responsible for strengthening the institution’s brand visibility and reputation in Singapore through strategic public relations, social media management, and marketing support for student recruitment. The role requires close coordination with the global marketing and recruitment teams to ensure consistent messaging and impactful brand communication across all platforms.

Public Relations and Media Engagement

• Develop and implement PR initiatives to enhance institutional visibility and reputation in Singapore.
• Build and nurture strong relationships with media outlets, journalists, and key stakeholders.
• Coordinate press releases, media stories, interviews, and editorial opportunities aligned with global communication objectives.

Social Media Management and Content Creation

• Manage daily social media activities, including content planning, creation, posting, and engagement.
• Collaborate with students, faculty, and guests to generate authentic and engaging content that reflects campus life and academic excellence.
• Ensure consistent brand voice and messaging across all digital platforms.

Marketing Support for Student Recruitment (SR)

• Collaborate with the recruitment team to develop marketing materials and digital assets to support awareness and conversion activities.
• Support the SR team in creative campaigns and content tailored for prospective students and target audiences.
• Work with the creative team to develop visuals, videos, and promotional materials for recruitment initiatives.

Event Marketing and On-Campus Support

• Support marketing promotion for institutional and recruitment events. Coordinate on-campus marketing coverage, photography, and live social media updates.
• Ensure all event-related collaterals and branding materials are in place and aligned with institutional standards.

Budget Management and Compliance

• Manage marketing and recruitment budgets efficiently.
• Ensure adherence to procurement procedures and maintain accurate reporting on marketing spends.