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Strategy & Innovation Account Director

Mindshare Worldwide
Londres
GBP 70 000 - 90 000
Description du poste

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

Culture & Innovation Strategy Director

The Worldwide Invention team at Mindshare drives creativity & innovation in and beyondmedia by excelling in culture, community, and innovation. Through a balance of deepexpertise and creative thinking we guide our clients to think outside of the box, usingchannels and mechanics that drives growth beyond their existing realms of focus (e.g.partnership, sponsorship, branded or social content, influencer, emerging technologies,sport, gaming, etc.).

We aim to elevate creativity in media by designing media-agnostic ideas; develop thoroughlyresearch and inspirational thought leadership; deliver culture & creative programs; and bedeep experts in areas of specialisms. These are primarily: cultural strategy, partnership,sponsorship; community strategy, influencers, creators, social content; innovation strategy,creative tech & emerging technologies. Our knowledge spans across various areas ofculture, with specific focus on gaming, sport, film and entertainment.

We are looking for a Culture & Innovation Strategy Director to join the global Unilever team, working across the Global Marketing Organisation and the billion-dollar brands that make up their portfolio- Dove, Rexona, Persil, Hellmann’s, and more. Specifically, their responsibilities are to work as part of the global Capabilities team, and together with Unilever’s global marketing team, to help identify how marketing is evolving, how culture and innovation will affect Unilever and its brands.

Your responsibilities will include

· Lead the development of insight and foresight reports related to culture marketing and innovation in comms and media

· Define strategic guidance and recommendations related to culture marketing and innovation in comms and media

· Be a constant source of reference and inspiration for the Strategy & Capabilities team as well as Unilever’s Global Marketing Organisation

· Work hand in hand with other part of Capabilities (Commerce, Data Strategy, Audience, Joint Business Partners, etc.) to operationalize how culture marketing and innovation is implemented across all part of Unilever’s media and marketing

· Leverage relationships with Joint Business Partners (Google, TikTok, etc) to support the development of insight and strategic recommendations

· Building capabilities and educate the global and local teams (both agency and client side), to ensure the overall vision of culture and innovation is adopted globally

· Partner with the wider Invention team to leverage and elevate all the expertise and resources related to innovation and culture from across WPP Media / WPP

· Be a key voice for culture and innovation across WPP Media

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

o Be Extraordinaryby Leading Collectivelyto Inspire transformational Creativity.

o Create an Openenvironment byBalancing People and Client Experiencesby Cultivating Trust.

o Lead Optimisticallyby Championing Growthand Developmentto Mobilize the Enterprise.

· 6+ years of experience in Research and / or Strategy, ideally within an Innovation or Culture focused agency orspecialist shop

· Media experience is preferred but not mandatory

· Experience working with Senior Stakeholders is important

· A proactive self-starter with a problem-solving attitude and the ability to meetdeadlines

· Creatively minded with the ability to turn insight to strategy

· Ability to learn new tools and systems from across WPP / WPP Media (audience, insightetc)

· Hands-on approach to service client relationships and confident managing multiplestakeholder relationships

· Strong presentation skills and attention to detail

· Strong organisational skills and the ability to multi-task and handle multiple projectsat one time

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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