Digital Marketing jobs in Frankreich

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via different channels, and effectively managing the sales funnel and CRM system to grow business revenue, then handing over qualified leads to our sales team for further sales progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute multiple campaigns, and this role focuses on working with that output as well as assisting with new campaigns.

1. Research and Identify Leads

• Use tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned with our ICP.
• Manage lead data within the CRM system, Creatio.
• Conduct market research and provide insights to marketers to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep dive data analysis to demonstrate genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the Sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

• Collect data in a user-friendly way.
• Maintain and update the CRM database with accurate customer and pipeline information.
• Keep records of interactions and progress in the CRM system.
• Create and maintain a structured workflow in CRM with the sales team.
• Track and document all lead generation activities and results.
• Collaborate closely with sales and marketing teams to align strategies with business goals.
• Participate in regular meetings to discuss progress and strategize adjustments.
• Schedule meetings with the sales team with qualified leads as needed.

• Excellent verbal and written communication skills, with the ability to effectively convey information and build relationships with potential clients.
• Strong analytical skills to assess lead quality and campaign performance.
• Data-driven decision-making skills; evaluate options and make logical decisions based on facts.
• Ability to segment and target potential clients based on their interests and needs.
• Effective influencing skills.
• Clear and concise communication in emails and reports.
• Active listening skills to ensure mutual understanding.
• Ability to adapt communication style to different audiences and contexts.

• Degree in Sales, Marketing, Business, or a related field (preferred).

• 1-2 years of proven experience in e-commerce lead generation, sales, or similar roles, preferably in the logistics industry or within a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage potential clients.