Sales Development Specialist

JR United Kingdom; Derby; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the logistics sector seeks a Sales Development Specialist to bridge the Marketing and Sales teams. This role involves generating qualified leads, managing the sales funnel, and utilizing lead generation tools effectively to contribute to business growth. Ideal candidates should possess strong communication and analytical skills alongside experience in lead generation within the e-commerce or logistics industry.

Qualifications

• 1-2 years of proven experience in e-commerce lead generation or sales, preferably in logistics or SAAS.
• Familiarity with digital marketing strategies and lead generation tools is essential.
• Excellent verbal and written communication skills are required.

Responsibilities

• Research and identify leads using various tools and approaches.
• Manage lead data in the CRM system and track lead generation activities.
• Develop and implement lead generation campaigns across marketing channels.

Skills

Communication

Data Analysis

Lead Generation

Market Research

CRM Management

Education

Sales, Marketing, Business or a related field

Tools

Creatio

Similar Web

Tami

LinkedIn

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via a number of different channels, and effectively managing the sales funnel and CRM system to grow business revenue and handing over qualified leads to our sales team for further sales progression.

This role requires strong communication skills & excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies; our marketing teams execute and direct on multiple campaigns. This role focuses on working with that output, as well as assisting with new campaigns to come.

Responsibilities:

1. Research and Identify Leads

• Work with tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned to our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research input and provide to marketers to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep dive analysis into data to demonstrate genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the Sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

• Collect data in a user-friendly way.
• Maintain and update the CRM database with accurate customer and pipeline information.
• Maintain accurate records of interactions and progress in the CRM system.
• Create & maintain a structured way of working in CRM with the sales team.
• Track and document all lead generation activities and results.
• Work closely with the sales and marketing teams to align lead generation strategies with overall business goals.
• Participate in regular meetings to discuss progress and adjust strategies as needed.
• Schedule meetings with the sales team with qualified leads as required.

Skills:

• Excellent verbal and written communication skills; ability to effectively convey information to potential clients and build relationships.
• Strong analytical skills to assess lead quality and campaign performance.
• Ability to use data to drive decision-making; evaluate options and make decisions based on facts and logical reasoning.
• Ability to segment and target potential clients based on their interests and needs.
• Influencing others effectively.
• Express ideas clearly and concisely in conversations.
• Listen actively to ensure mutual understanding.
• Adjust communication style based on the audience and context.
• Write clear and structured messages in emails and reports.
• Adapt writing style to the intended audience.

Educational background:

• Sales, Marketing, Business or a related field (ideally).

Experience:

• 1-2 years proven experience in e-commerce lead generation, sales or similar role, preferably in the logistics industry or gained within a SAAS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and/or LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage with potential clients.