Coordinator à Allemagne

The Marketing and Communications team are responsible for enhancing the organisation’s profile, increasing and diversifying its audiences, driving sales and donations and delivering content.

Working closely with the Head of Marketing and Communications, you’ll work across all of Chapter’s activity to deliver the communications strategy through ambitious campaigns.

The role encompasses elements of marketing, copywriting, social media, data analysis, video production and editing. You'll be a team player, who is equally able to work on your own initiative, anticipating challenges and providing effective solutions.

You’ll have a keen eye for detail while championing innovation and experimentation within the organisation. You’ll be a brand champion and guardian and ensure that inclusion and equity is central to our communications and marketing activity.

You’ll be responsible for the following areas:

Campaigns

• Ensure that all campaigns contribute towards our artistic priorities, audience development and fundraising objectives and targets.
• Work with the Head of Marketing and Communications on developing campaign plans and deliver agreed actions.
• Monitor, evaluate and report on activity and campaigns against agreed objectives using social media analytics and ticketing data.
• Liaise closely with key programme, fundraising and project delivery teams to ensure that campaign information is accurate, attractive and communicates key messages.
• Proactively identify opportunities for cross-departmental promotional offers and activities.
• Share information about our programme on relevant listings sites eg Arts Council Wales and Disability Art Wales’ Hwb.

Content

• Create and deliver dynamic content to tell compelling stories about Chapter, it’s values and its creative community.
• Produce engaging copy, ensuring parity between English and Welsh, varying tone and message according to the target audience.
• Manage a content diary to plan regular content alongside announcements, ensuring our communications are responsive to fast-moving events and key messages.
• Proactively seek and encourage content contributions by staff, volunteers and external contributors (artists, writers, curators, creative community).
• Liaise with suppliers and agencies, including distributors, designers and photographers to obtain and organise assets.
• Manage the front of house display including digital marketing display screens.

Social media

• Generate, deliver and monitor our social media activity across all platforms to achieve goals.
• Develop our use of social media to engage audiences and to communicate our values and key messages.
• Monitor and record social media analytics, use and report on this data to inform future content.

Website

• Ensure that our website is always up-to-date, accurate and engaging.
• Devise methods to showcase and effectively promote and sell our events and communicate our core values.
• Work closely with the Ticketing Systems Coordinator to ensure seamless integration between the ticketing system and website.

Email marketing

• Coordinate and create newsletters and targeted event mailings liaising with identified team members to check that copy and messaging is accurate and appropriate.

Business development and fundraising communications

• Assist the Fundraising team to engage with Chapter Friends, Chapter Clwb and other priority groups including through direct email communications.

This job description is not exhaustive, and you will be expected to adopt a flexible attitude to the duties which may have to be varied subject to the needs of the organisation, and in keeping with the general profile of the post.

See the full job description