Campaign Manager jobs in United Kingdom

This role is part of our eBay Inhouse team, where you will be employed by DEPT but embedded within eBay.

JOB PURPOSE

We are seeking a Campaign Manager to develop and execute customer-facing Lifecycle & Programmatic Marketing (CRM) campaigns supporting eBay’s strategic growth globally. The candidate will manage launches across all of eBay’s marketing channels (email, push notifications, homepage, in-app messaging, etc.) and across eBay’s international markets.

This role requires a customer-centric approach, working cross-functionally to create, implement, and monitor the performance of recurring, trigger-based, and strategic marketing campaigns. The Campaign Manager will aim to increase user CLV by promoting adoption, engagement, and retention on eBay.

KEY RESPONSIBILITIES

1. Build and launch personalized customer experiences for specific categories on eBay through CRM campaigns, including:
2. - Developing high-quality creative assets (briefs, feedback rounds) in collaboration with Creative teams (internal and external agencies), Legal, Privacy, and Customer Service teams.
3. - Supporting audience segmentation and targeting efforts with the Team Lead, Analytics, Database Marketing (DBM), and Product Marketing teams.
4. - Ensuring seamless execution and deployment of campaigns, managing operational tasks and collaborating with Campaign Planning & Operations teams for building, testing, and launching campaigns.
5. - Managing campaign reporting, analyzing data, and providing insights to guide scaling and testing strategies.
6. - Overseeing project timelines, tracking campaign development, and updating stakeholders.
7. Adopt an innovative and iterative mindset, supporting data-driven hypotheses, designing A/B tests, and optimizing campaigns based on learnings.
8. Collaborate globally with team members and external partners to deliver campaigns and share results.

WHAT WE ARE LOOKING FOR

• At least 3 years of experience in digital marketing, especially within CRM and owned channels (email, onsite, push notifications, in-app messaging).
• A university degree in a relevant field is a plus.
• Experience or understanding of e-commerce, marketplaces, and online retail marketing is required.
• Passion or experience in eBay categories such as Fashion, Collectibles, Trading Cards, or Motors is a significant advantage.
• A customer-centric, hands-on approach with a track record of managing performance against KPIs.
• Success in fast-paced, matrixed environments, with the ability to adapt in a dynamic and competitive industry.
• Strong project management skills, accountability, attention to detail, and ability to prioritize.
• Ability to build relationships and collaborate across all levels and locations.

WE OFFER

• Healthcare options with Bupa or Medicash.
• 26 days of holiday plus bank holidays.
• Mental health support services.
• Company pension scheme with The People’s Pension.
• Family-friendly policies.
• Flexible, hybrid working arrangements.
• Ride to work scheme.
• Buddy Program to support your onboarding at DEPT.
• Working with reputable clients across various industries.
• Opportunities for training, development, and certifications.
• Global DEPT Cares Month for volunteering and charity work.

WHO ARE WE?

We are innovators, always looking forward and creating tomorrow’s solutions. Born digital, we are a new agency model with strong tech and marketing expertise. We hire curious, self-driven talent who thrive on innovation.

Our culture balances global reach with a caring, supportive environment. With teams across 30+ countries, we provide top tools, opportunities, and benefits, while investing in your growth and giving you autonomy to solve client challenges worldwide.

DEPT is committed to sustainability and social responsibility, being Climate Neutral and B Corporation certified since 2021.

DIVERSITY, EQUITY & INCLUSION

We foster an inclusive workplace where everyone has equal opportunity. We actively seek diverse talent and encourage applications from underrepresented groups. We believe in fairness and support adjustments to ensure a fair recruitment process. Learn more about our DEI efforts here.