Campaign Specialist (ABM)

Quadient; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A marketing solutions company in London seeks a Campaign Specialist (ABM Focused) to drive targeted multi-channel campaigns. You will collaborate with sales and marketing teams to implement and optimize Account-Based Marketing strategies. The ideal candidate will have 3–5 years of B2B marketing experience and a strong grasp of digital marketing trends. This hybrid role allows for 2 days in the office and 3 days working from home, focusing on building relationships and achieving business goals.

Qualifications

• 3–5 years of experience in B2B marketing roles.
• Ability to shape campaign messaging and produce engaging content.
• Experience implementing marketing campaigns across various channels.
• Strong attention to detail and creativity.

Responsibilities

• Collaborate with sales and marketing teams to develop ABM campaigns.
• Execute campaigns across email, social media, and content marketing.
• Track and analyze engagement metrics to optimize campaigns.
• Create customized content and assets for target accounts.

Skills

B2B marketing experience

Digital marketing trends

Campaign messaging

Content creation

Communication skills

Project management

Analytical skills

Creativity

SEO and SEM understanding

Education

Bachelor’s degree in marketing

Tools

Google Analytics

Facebook ad manager

LinkedIn ad manager

Adobe Creative Cloud

Job description

Campaign Specialist (ABM Focused)

We are looking for a results‑oriented Campaign Specialist with a strong focus on Account-Based Marketing (ABM) to join our marketing team. This role is essential for developing and executing highly targeted multi‑channel marketing campaigns aimed at key accounts. The ideal candidate will blend creativity with data‑driven insights to drive engagement, build relationships and achieve business objectives within high‑value accounts.

This is a hybrid role (2 days / week in Stratford London office and 3 days working from home).

Responsibilities

• Work in collaboration with our account‑based marketing manager, demand generation managers, SDRs and sales teams to develop, implement and optimize ABM campaigns tailored to specific accounts. Apply key learnings to existing lead generation campaigns.
• Coordinate end‑to‑end execution of ABM campaigns across multiple channels including email, social media, content marketing and events. Ensure alignment with account‑specific goals and objectives.
• Work within the ABM platform to design and execute targeted campaigns with personalized messaging.
• Track and analyze campaign performance metrics such as engagement rates and conversions. Use data to make informed decisions, optimise campaigns and report on results.
• Work with content creators to develop customised content and assets for target accounts. Create personalised email sequences, landing pages and other materials to address the unique needs of each account.
• Develop and implement lead nurturing strategies to move prospects through the funnel within target accounts. Utilize marketing automation tools to segment, track and engage leads.
• Plan and execute account‑specific events such as webinars, roundtables and personalised meetings. Manage logistics, promotion and follow‑up to maximise engagement.
• Coordinate the sharing of marketing engagement intelligence and best practices with sales to optimise the sales process and drive close rates.

Qualifications

• 3–5 years of experience in similar B2B marketing roles.
• Solid understanding of current digital marketing and demand generation trends, direct marketing and other marketing best practices.
• Skilled in shaping campaign messaging and producing content for diverse customer groups.
• Strong attention to detail and creative eye.
• Strong written and verbal communication skills with the ability to create persuasive and engaging content.
• Skilled in effectively implementing marketing campaigns across various channels.
• Able to prioritise and handle multiple projects simultaneously.
• Capable of using data to measure campaign performance and make recommendations for improvement.
• Proactive, collaborative, able to work independently and meet deadlines.
• Bachelor’s degree in marketing or equivalent professional experience highlighting a strong understanding of marketing principles and practices.
• Good analytical skills, creativity, understanding of SEO and SEM and familiarity with tracking digital marketing and analytics tools such as Google Analytics, Facebook and LinkedIn ad managers, Canva, Drupal and others.
• Basic editing capabilities (HTML, CMS, Adobe Creative Cloud including Photoshop, Acrobat, InDesign, Video) a plus.

Knowledge gaps can be filled. Even if you don’t satisfy every single requirement or meet every qualification listed, we still want to hear from you.

Ready to lead the way? Apply now.