Lifecycle Marketing Manager

Unmind; Remote; GBP 45,000 - 65,000; Full time

Job summary

A mental health innovation company is hiring a Lifecycle Marketing Manager who will own and optimize member communication strategies to enhance engagement with the platform. Responsibilities include driving higher utilization of key services, establishing governance frameworks for communications, and collaborating with cross-functional teams to align marketing strategies with business goals. The position offers a remote-first work environment based in the UK, along with generous benefits including private medical care and equity options.

Benefits

Private medical for you & your family

Equity in the company

Generous parental leave

25 days holiday

Monthly Revive & Thrive Days

Qualifications

• Expertise in designing and executing member engagement campaigns.
• Ability to translate business goals into targeted marketing strategies.
• Proficiency with marketing automation platforms like Braze.

Responsibilities

• Lead member marketing campaigns and automated journeys.
• Demonstrate ROI through increased member engagement.
• Design governance frameworks for member communications.

Skills

Member engagement campaigns

Marketing governance and compliance

Cross-functional collaboration

Business development

Customer service

Tools

Braze

Job description

At Unmind were here to create better mental health.

We believe mental health should be a source of strength not struggle for people teams and entire organisations.

We combine science technology and human care to help companies like Uber Disney Major League Baseball and the NHS improve mental health and drive performance.

Now were looking for more brilliant people to help us do it.

Our Values

Were building a company where ambition and empathy go hand in hand.

Outpace the rest. Move fast. Deliver excellence.

Stronger together. We go further faster together.

Client first. We win when our clients win.

Inclusion & Belonging

Were building a place where everyone feels seen heard and supported and where difference is celebrated.

If you need adjustments during the process tell us when you apply or email .

Learn more about how we hire and our commitment to equity in our Candidate FAQ

The Role - Lifecycle Marketing Manager

Were looking for a Lifecycle Marketing Manager to be the dedicated owner of our member communication strategy ensuring every user gets the maximum value from the Unmind platform. Youll play a critical role in driving higher member engagement increasing utilization of high-value services like Therapy and Coaching and establishing robust governance to protect client trust and mitigate compliance risk.

What you’ll do

• Own and Optimize Engagement: Lead the strategy planning and execution of member marketing campaigns and automated journeys to drive platform utilization with a focus on high-value services like Therapy and Coaching.
• Drive Revenue and ROI: Fuel client renewals and expansions by demonstrating and improving client ROI through increased member engagement directly impacting additional Annual Recurring Revenue (ARR).
• Establish Governance: Design and maintain robust governance frameworks for all member communications ensuring regional compliance audience segmentation accuracy and risk mitigation across hundreds of thousands of member touchpoints.
• Maximize Technology Investment: Act as the expert for the Braze member marketing platform ensuring we extract full value by designing automated personalized journeys and leveraging data insights.
• Cross‑Functional Collaboration: Partner closely with Client Success, Sales and Product teams translating utilization results into quantifiable ROI for business reviews and ensuring alignment between product features and member communication.
• Enable B2B2C Client Success: Build scalable campaigns-in‑a‑box to help clients promote Unmind internally including editable templates in‑app copy and how‑to guides for high‑priority rollouts.

About You

• In the spirit of equity and continuous growth we invite you to remove education from your CV. Qualifications are not a factor in our decision‑making. However some experience in the following is important for this position :
• Demonstrable expertise in designing, executing and optimising member engagement campaigns and automated user journeys.
• Proven ability to translate business goals (like retention and revenue growth) into targeted marketing strategies.
• Strong understanding of marketing governance and compliance particularly in managing large‑scale segmented communications.
• Proficiency with a core member marketing automation platform (such as Braze or similar tools) to leverage data and build personalized experiences.
• Execution‑oriented mindset with the ability to manage year‑round campaign planning delivery and optimisation in a fast‑paced environment.
• Experience collaborating cross‑functionally with teams like Client Success, Sales or Product to align marketing efforts with overall business objectives.

Tip for candidates: If youre unsure whether to apply do. We know great people dont always tick every box.

Life at Unmind

• Private medical for you & your family
• Equity in Unmind
• Generous gender‑neutral parental leave
• 25 days holiday, birthday celebration days
• Revive & Thrive Days company‑wide Friday off monthly

Flexible working early Friday summers

• Remote‑first within the UK with monthly in‑person meet‑ups and access to a London co‑working space
• Annual learning budget learning leave
• Free weekly therapy or coaching sessions
• Wellbeing support via WellHub & Bippit

See all benefits on our Careers Page

Required Experience :

Manager

Key Skills

• Business Development
• Customer Service
• Apache
• Market Research
• Customer Relationship

Employment Type : Full‑Time

Experience : years

Vacancy : 1