Manager, ABM & Field Marketing

Beamery; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading HR tech company in Greater London is seeking an experienced Account-Based Marketing (ABM) Manager to drive pipeline and revenue generation through tailored campaigns. The ideal candidate will have a strong background in ABM in a B2B setting, excellent communication skills, and experience using Salesforce and LinkedIn Campaign Manager. This full-time role requires a collaborative mindset and the ability to analyze campaign effectiveness, ensuring alignment with overall marketing strategies and sales goals.

Qualifications

• Minimum 3 years of ABM experience in a B2B environment.
• Experience collaborating across various teams.
• Strong analytical and research abilities.

Responsibilities

• Execute account-based programs to create pipeline.
• Launch ads in ABM platforms and social channels.
• Build tailored content hubs for verticals.
• Gather intent data to inform campaigns.
• Develop nurture programs for key accounts.
• Align ABM campaigns with marketing and sales goals.
• Analyze and report on ABM campaign impact.
• Continuously improve ABM programs.

Skills

Account-Based Marketing (ABM)

Salesforce

LinkedIn Campaign Manager

Communication Skills

Analytical Skills

Problem-Solving

Tools

Marketo

Job description

ABOUT BEAMERY

Beamerys mission is to create equal access to work skills and careers. We are a leading transformational AI platform in the HR technology industry enabling enterprise companies to create better and fairer talent decisions by accelerating their recruiting processes unlocking successful internal mobility opportunities enabling smarter upskilling initiatives and facilitating agile workforce planning. We are helping our clients hire and redeploy over a million people annually.

Our product is used by Fortune 2000 organizations globally and enables users across 100 countries to make smarter talent decisions and close skills gaps. Read more about our work here .

Whats ahead and why its an exciting time to join the team

Deepening our native integrations with SAP Workday Microsoft and LinkedIn to seamlessly embed our skills intelligence into the platforms where critical workforce decisions are made.

Embedding our agentic AI to help customers plan smarter for the futurepowering workforce strategies internal mobility and skills forecasting.

Advancing our use of proprietary LLMs and knowledge graph technology to help organizations unlock broader talent pools make fairer decisions and expand access to opportunity at scale.

But its not all about creating high-quality products we also very much value the company culture we have worked hard to create; built on trust empathy & honesty ensuring our workforce is able to bring their full selves to work.

WHAT YOULL BE DOING AT BEAMERY

Execute account-based programs for target verticals to drive pipeline across all demand generation channels (outbound emails ads gifting virtual / physical events etc.)

Launch and manage ads within the ABM platform and social channels for specific sales accounts (1 : Few and 1 : 1) to drive net‑new pipeline and accelerate existing opportunities

Build content hubs tailored to specific verticals personas and accounts

Use ABM platforms to gather intent data that informs campaigns and helps sales / partners prioritise outreach

Develop nurture programs for key accounts and consistently engage them with intentional messaging in partnership with Enterprise sellers and BDRs

Align with marketing and sales to ensure ABM campaigns match current priorities messaging and goals

Analyse and report on the full impact of ABM campaigns including meetings booked pipeline influenced and revenue generated

Continuously measure improve and optimise ABM programs using industry best practices

Communicate regularly with sales marketing and customer teams to share visibility on planned and active initiatives

WHO ARE LOOKING FOR

23 years of ABM experience within a B2B organisation

Experience working cross-functionally with Sales BD Field Marketing Digital and Demand Gen

Strong Salesforce Marketo and LinkedIn Campaign Manager experience

Excellent verbal and written communication skills across internal and external teams

Strong problem‑solving analytical and research skills

Experience in the ecommerce ecosystem is a plus

Willingness to travel and attend field events when needed

Required Experience

Manager

Key Skills

Time Management,Construction Experience,Managed Care,Management Experience,Microsoft Outlook,Utilization Management,Case Management,Pediatrics Experience,Salesforce,Relationship Management,Leadership Experience,Supervising Experience

Employment Type

Full‑Time

Experience

years

Vacancy

1