Retail Marketing Manager – Europe

SquareTrade; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A global device protection partner is seeking a Retail Marketing Manager based in London. The role involves supporting the rollout of retail campaigns across Europe, educating store staff, and collaborating with marketing agencies. Responsibilities include tracking campaign performance and managing project budgets. Candidates should have 4-6 years of marketing experience in FMCG or retail, strong project management skills, and preferably proficiency in European languages. This is an opportunity to shape brand presence in retail environments across multiple markets.

Benefits

Collaborative team environment

Exposure to multiple European markets

Creative and impactful work

Qualifications

• 4-6 years of experience in marketing, ideally in FMCG or retail marketing.
• Strong understanding of consumer conversion drivers in retail.
• Proficiency in European languages is a plus.

Responsibilities

• Support development and rollout of retail campaigns across partner accounts.
• Design programs to educate store staff and turn them into brand advocates.
• Collaborate with agency for in-store activations and materials.
• Monitor campaign performance and report insights to stakeholders.
• Manage project budgets and timelines for retail initiatives.

Skills

Marketing experience

Retail environment knowledge

Stakeholder management

Analytical skills

Project management

Job description

Job Description

SquareTrade is the fastest growing partner in the global device protection market and we work with many of the world’s largest operators, retailers and manufacturers. Our obsession with putting the customer first, from our transparent T&Cs to our better products, always available online claim filing and our flexible resolution options, are all underpinned by our exceptional team. This is the secret behind how we’ve continued to shake up the industry. We are the ones transforming a “bad” service category into something that empowers people to take care of the things that keep life running smoothly. Together, we’re united by the same end goal: to completely change what people expect from an insurance plan.

We now protect over 140 million devices globally and work across Europe, with partners including Apple, T-Mobile and Telenor. We have been first to market with a number of key innovations, including fully-digital claims, choice of resolution option, next day exchange and same-day services via local and on-site repair. Our European ambition continues to grow as we step into new sectors including B2B, CE insurance and trade in products.

Key Responsibilities

• Support the development and rollout of retail campaigns across multiple European partner accounts, ensuring consistent and impactful execution in line with brand and business goals.
• Design and lead programs that educate and inspire store staff, turning them into active brand advocates who can influence the end-consumer at the point of sale.
• Brief and collaborate with our dedicated retail marketing agency to deliver high-quality in-store activations, training tools, and promotional materials tailored to partner and market needs.
• Cross-Functional Collaboration – Work closely with the Senior Marketing Manager, account management, retail excellence, and brand teams to ensure seamless coordination and integrated campaigns.
• Performance Monitoring & Insights – Track and evaluate campaign performance across retail environments, using insights to refine the retail calendar and report effectively to stakeholders.
• Manage project budgets and timelines with precision, ensuring timely and on-brand delivery of all retail initiatives.

Qualifications

• 4-6 years of experience in marketing, ideally in FMCG, consumer goods, or retail/in-store marketing
• Strong understanding of retail environments and the key drivers of consumer conversion at the shelf
• Proven experience working with or managing external agencies for campaign execution
• Demonstrated ability to engage and motivate retail staff or front-line teams
• Excellent project and stakeholder management skills
• Strong analytical skills with the ability to draw insights from campaign data
• Creative, detail-oriented, and highly organized
• Must be London-based with the right to work in the UK
• Willingness to travel to our European markets up to once per month as needed.
• Proficiency in European languages is a plus, with preference for Nordic languages, French, German, or Italian.
• Experience working across multiple European markets is a plus

Additional Information

Why Join Us?

• Influence how our brand shows up in thousands of retail locations across Europe
• Be part of a collaborative, ambitious team that values creativity, precision, and impact
• Gain broad exposure across markets and the full marketing mix in a dynamic B2B2C environment

e kept confidential according to EEO guidelines.