Platform Marketing Manager

Only Marketing Jobs; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A global music company is seeking a Platform Marketing Manager to drive marketing strategies and optimize artist performance on streaming platforms. Responsibilities include developing pitching strategies, monitoring streaming data, and collaborating with teams to maximize audience engagement. Ideal candidates will have over 3 years of experience in digital roles, strong knowledge of streaming services, and excellent communication skills. This position requires at least four days in the office, emphasizing the importance of in-person collaboration.

Benefits

In-office collaboration

Diversity and inclusion initiatives

Qualifications

• 3+ years experience in a streaming/digital role.
• Demonstrated experience with streaming and social media platforms.
• Strong knowledge of digital partners like Spotify and Apple.

Responsibilities

• Develop comprehensive pitching strategies for placements.
• Work collaboratively to establish performance growth targets.
• Monitor and analyze streaming data to track performance.

Skills

Streaming and social media platforms

Digital marketing

Data analysis

Communication skills

Collaboration

Tools

Spotify

Apple Music

Tableau

Google Analytics

Facebook/Instagram Insights

Job description

Platform Marketing Manager

Job Description :

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses :

Curiosity : We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title : Platform Marketing Manager, Atlantic Records

A little bit about our team : Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Fred Again, Charli XCX & Paolo Nutini to young emerging superstars such as Mahalia & Maisie Peters. You’d be supporting the marketing team at Atlantic Records UK, and working closely with the central Revenue & Growth team whose core responsibility is to grow, engage & monitor our artist’s audiences across streaming platforms.

Your role : This role is the key connection point between the central commercial / revenue team and the artist's project team. You'll be the primary champion for our artists on all streaming and social platforms, translating the creative vision into a data-driven strategy. Your main goal is to secure placements and promotional support that drive streams, grow audiences, and maximise revenue. Your work is crucial for the success of every artist project. By developing and executing a strong digital strategy, you will drive the performance of every release—from securing high-profile playlist placements to optimising an artist's back catalog. Your ability to leverage data will inform and improve the decisions of the entire team. Ultimately, you're responsible for ensuring our artists' music gets heard by the right people, on the right platforms, at the right time, directly impacting the success of their careers and the label's revenue.

Role responsibilities

Pitching and placements

• Pitching and securing placements : Develop comprehensive pitching strategies for new and catalogue releases to secure editorial and playlist placements, as well as on-platform promotional support (e.g. securing playlists, boosters etc). Accountable for detailed pitch briefings into central team. Attend DSP partner meetings to present and pitch Atlantic artists, including leveraging data from each platform and broader marketing plans to present strong and compelling artist positioning for maximum support. Be the champion for the taste and tone of an artist project.
• Support DSP relationships : Work shoulder to shoulder with central team to cultivate strong relationships with editorial and label relations teams at DSPs and social partners to ensure Atlantic’s artists are a priority. This involves regular communication, attending events, and acting as an authentic voice for the artists.
• Support opportunity negotiation : Work with central and broader label teams (e.g, marketing / audience teams) to identify and negotiate innovative marketing and promotional partnerships with DSPs and social partners, such as unique events, collaborations, and "first-of-their-kind" on-platform initiatives.
• Conduit into artist & management : be the key voice into management teams to ensure that strategies are well understood, in the best interest of the artist, and reported on accordingly.

Data-driven marketing and strategy

• Target setting : work collaboratively with central, as well as broader label teams to establish and deliver performance growth targets for key artists
• Performance analysis : Monitor and analyse streaming data and social metrics to keep track of the performance of an artist project. Track playlist adds, streaming volume, listener levels, reach and other key performance indicators (KPIs). Leverage in-house and external tools to inform data-driven decision-making - e.g. Tableau, Spotify and Apple Artist Dashboards, Google Analytics, Facebook / Instagram Insight.
• Optimise : Work with the central team to leverage data to continuously optimise strategies related to release timing, format selection, and platform-specific positioning to maximise revenue and audience engagement. This includes consideration of internal or third party playlists (e.g. Topsify) as volume drivers.

Campaign execution and collaboration

• Holistic campaign development : Work collaboratively with label teams (marketing, creative & audience) and central team to devise and implement comprehensive marketing campaigns for new releases and catalogue. This includes planning rollouts and working with marketing, creative and management teams to deliver creative assets.
• Always-on : collaborate with central team to consider ways in which to drive and maximise consumption of an artist’s overall catalogue of music
• Asset management : Ensure all necessary assets (e.g., audio files, artwork, promotional videos) are delivered promptly to designated platforms.
• Coordination and communication : Oversee and track campaign timelines, manage release administration, and provide regular reports to internal teams and external partners.
• Profile management : keep artist DSP profiles up‑to‑date, ensuring that they reflect the latest artist story and release strategy.

About you

• 3+ years experience in a streaming / digital role
• Demonstrated experience of streaming and social media platforms, including playlist strategy, either through label, distributor or DSP. Relationships with these partners a plus
• Strong knowledge of digital partners (Spotify, Apple, Amazon, YouTube, Meta, TikTok, Soundcloud), including familiarity with their artist portals, Chartmetric etc to inform plans and pitches
• Understanding of DSP
• A good understanding of music data and analytics, and the ability to interpret this to make recommendations and tell compelling data stories
• Highly collaborative, and confident communicating with label, managers, artists and DSPs
• A creative thinker who loves a challenge and always looks for multiple ways to solve a problem
• Exceptional organisational skills, with the ability to manage multiple, time-sensitive tasks, and to prioritise effectively
• Excellent communication skills, with the ability to develop strong working relationships
• You are a confident team member, and understand the value of team work
• Keen to attend shows, events and festivals

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it’s essential for talent development and fostering strong working relationships.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.