Campaign Manager jobs in United Arab Emirates

Social Media Campaign Manager

Flexible / Hybrid

Full-time / Contract

We are a new, independent fragrance startup with a clear and ambitious vision: to build a product-led brand at the intersection of modern luxury, minimalist culture, and functional design.

Our fragrances are meticulously crafted essentials — designed to elevate daily rituals through thoughtful composition, sensory depth, and timeless design. We exist to build a community around modern ritual products that feel personal, experimental, and enduring.

As a startup, we move intentionally but with strong momentum and ambition to scale quickly. This is a rare opportunity to join early and grow alongside the brand as we build foundations, culture, and global presence from the ground up.

We are looking for a Social Media Campaign Manager to help define and drive our social growth during a critical early stage. This role is ideal for someone who wants to grow with a brand, take real ownership, and play a meaningful part in shaping how we show up culturally and commercially.

You will lead social media campaigns across Instagram and TikTok, with a strong focus on TikTok Shop, balancing elevated brand storytelling with performance-driven content.

• Plan and execute launch, seasonal, and always-on social campaigns across Instagram and TikTok.
• Develop platform-specific strategies, including Instagram Reels, Stories, and TikTok Shop–led campaigns.
• Own campaign calendars, timelines, and delivery in a fast-moving startup environment.

• Translate fragrance narratives, moods, and rituals into compelling short-form content.
• Build campaign frameworks that balance cinematic brand storytelling with high-performing social formats.
• Collaborate with creators, UGC partners, photographers, and videographers.

• Lead content strategy for TikTok Shop, integrating product education, creator content, and campaign pushes.
• Understand how to drive conversion through social without compromising brand integrity.
• Apply learnings from TikTok Shop to broader Instagram and TikTok content strategy.

• Stay deeply connected to culture across fashion, wellness, fitness, food, and travel.
• Identify trends that translate naturally across Instagram and TikTok, knowing when to lean in and when to hold back.
• Ensure our social presence feels intentional, modern, and culturally relevant.

• Track and analyse performance across Instagram and TikTok (reach, engagement, saves, conversions).
• Use insights to evolve campaigns quickly while maintaining a consistent brand tone.

• Own campaign execution across Instagram and TikTok
• Lead TikTok Shop content and testing
• Shape early social strategy and brand voice

• Take full ownership of social strategy across platforms
• Lead creator partnerships and campaign ideation
• Mentor freelancers or junior hires as the team grows

• Define long-term social and community vision
• Oversee all social, creator, and community touchpoints
• Play a key role in broader brand and launch strategy

Progression will be based on impact, ownership, and growth of the brand, not time served.

• 3+ years experience managing social media campaigns, ideally within beauty, fragrance, fashion, wellness, or lifestyle.
• Comfortable owning both Instagram and TikTok strategy in a startup environment.
• Excited by building something from the ground up and growing with a brand.
• Confident balancing brand-led storytelling and performance-driven social commerce.
• Highly organised, proactive, and culturally fluent.

This is an opportunity to join early, shape a brand’s social identity across Instagram and TikTok, and grow into a senior leadership role as the business scales. You’ll have real ownership, creative influence, and the space to evolve alongside the brand.