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A global coffee brand is seeking a Commercial Manager in St Albans. This permanent role focuses on executing the Revenue Growth Management strategy for the UK AFH channel. The successful candidate will enhance product launches, manage the annual trading calendar, and drive commercial optimisation. Ideal applicants will have proven experience in a relevant role, strong analytical skills, and the ability to foster stakeholder relationships. The position offers a hybrid work environment and compelling perks.
Posted Monday 19 January 2026 at 00:00 | Expires Monday 2 February 2026 at 23:59
Commercial Manager, Permanent
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
This newly created role will own and execute the Revenue Growth Management strategy for our UK AFH channel, driving pricing, promotions, and commercial frameworks to unlock sustainable growth. Working cross-functionally with Sales, Marketing, and Supply Chain, you will lead the successful launch of new product ranges and coordinate the annual trading calendar across promotions, NPD, and channel activation. Using market insight and data, you will identify and accelerate commercial optimisation opportunities while acting as the key link between the RGM Centre of Excellence and the UK AFH business.
We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
Being a Commercial Manager is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll:
It’s your unique ingredients we’re interested in:
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
Hybrid, St Albans
Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be moving into a new home for our brand inSt Albans in January 2027–an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life
For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com
We believe in living life with heart – and that starts with our people.
By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.
Grounded in our core values—Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.