Area Sales Manager

Reed Specialist Recruitment Ltd.; United Kingdom; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading recruitment agency in the UK is seeking an experienced Area Sales Manager to manage and grow sales across Southwest London. In this field-based role, you will be responsible for driving revenue and developing new business opportunities while maintaining existing client relationships. The ideal candidate will have proven experience in sales management, particularly in the food or distribution sector. Competitive salary and package offered.

Qualifications

• Proven experience in sales management, preferably in the food or distribution sector.
• Strong relationship management and commercial planning skills.
• Ability to execute sales strategies effectively.

Responsibilities

• Manage and grow a portfolio of existing customers.
• Deliver sales and margin targets.
• Build relationships with customers and suppliers.
• Maintain accurate records and promotional plans.
• Develop structured journey plans.
• Identify new market opportunities.

Job description

Area Sales Manager | C. £40,000 + package

Location: Southwest London (Field‑based)

Sector: Food / Ingredients Distribution

A well‑established, nationally operating food and bakery ingredients distributor is seeking an experienced Area Sales Manager to manage and grow sales across a defined geographical territory.

My client is a market leader within their sector, supplying a broad range of ambient, chilled and frozen products to customers of all sizes across the UK and Ireland.

The Role

Reporting into senior commercial leadership, you will be responsible for driving revenue and margin growth within existing accounts while identifying and developing new business opportunities. The role is field‑based and requires strong relationship management, commercial planning and execution skills.

Key Responsibilities

• Manage, develop and grow a portfolio of existing customers while securing new business within your region
• Deliver agreed sales, margin and budget targets
• Build strong relationships with customers, suppliers and internal teams to maximise opportunities
• Maintain accurate customer records, pricing, product profiles and promotional plans
• Develop structured journey plans and customer segmentation strategies
• Identify and execute sales opportunities within new and emerging market sectors

If this role is of interest to you and you'd like to hear more information, apply and I'll be in touch for a confidential chat.