About the Company
Canada Royal Milk is the only producer of infant formula in Canada, manufacturing quality products from Canadian cow and goat milk, ensuring the highest quality and nutritional value for our customers.
We are a company with a multicultural workforce that is committed to diversity and inclusion. Our team members value and embrace different perspectives and new ideas.
What We Offer
The opportunity to build and grow a progressive company, competitive wages, and extended health benefits.
What We Look For
Curiosity, commitment to learning, and a winning mindset.
About the Role
The Digital Marketing Coordinator plays a critical hands-on role in executing the brand’s digital marketing initiatives, including social media content management, influencer coordination, loyalty program activities, and website updates. The coordinator also supports the Media and Creative Agencies by facilitating asset delivery, reviewing content, and ensuring smooth execution of both organic and paid social media activities.
Job Requirements
Applicants must be legally entitled to work in Canada and have strong English language skills. The ability to read and understand written English and communicate in English both spoken and in writing is a requirement of the job.
Education:Degree or diploma in Marketing, Communications, or related field.
Experience:1-3 years of hands-on digital marketing experience, particularly in social media and website management.
Work in compliance with the provisions of the OHSA, regulations, internal programs, policies and procedures.
Skills/Qualifications
Abilities
· Demonstrated ability to maintain confidentiality based on the requirement to access, review, maintain and distribute sensitive communication, materials and records
· Show versatility and resourcefulness when problem solving
· Organize priorities based on deadlines and importance of tasks
· Adaptability to the fast-paced changes of the digital marketing landscape, while having the ability to learn on the go and apply new strategies and tools
· Communicate effectively with stakeholders: team members, management and partners
Key Duties and Responsibilities
1. Website
· Assist in implementing audit recommendations in collaboration with vendors.
· Update website content, ensuring SEO best practices are applied.
· Assist in enhancing UX/UI practices for e-commerce
2. Social Media
· Organize social media profiles (Meta & TikTok), create and schedule content, and engage with audiences.
3. Influencer Management
4. Nest Loyalty Program Support
· Execute social media, email campaigns initiatives for improving engagement and recruitment for the Nest.
5. Paid Media & Creative Support
· Support alignment between organic and paid social media by coordinating with the Media Agency on deliverables and timelines.
· Assist in reviewing creative materials for paid campaigns to ensure consistency with organic messaging and influencer content.
6. Reporting & Budget Assistance
· Analyze campaign performance, identify trends, and provide insights across platforms: social media, Influencer, SEO/ SEM & loyalty program.
· Maintain organized records of budget spend and agency invoices.
7. Team Collaboration
Working Conditions
The standard office hours are Monday through Friday, 8:30 am to 5:30 pm. Most of the work occurs during regular weekday office hours. However, as an international company with frequent interaction with head office, hours of work involved may vary to accommodate differences in time zones. Flexible hours are required and may include evening and week-end hours.
This job operates in office and food manufacturing setting. Travel may be required, both within Canada and internationally.
Commitment to Diversity & Inclusion
We strive to build a team that reflects the diversity of the community we work in, and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as 2SLGBTQI, veterans, and people with disabilities.
If we can make this easier through accommodation in the recruitment process, please contact us at careers@canadaroyalmilk.com.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.