Marketing Coordinator - SaaS/IoT, Vertical-Focused Demand Generation

Keycafe; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading technology company in Vancouver is seeking a Marketing Coordinator to drive demand generation within a specific industry vertical. The successful candidate will develop marketing strategies, create engaging content, and collaborate cross-functionally to align messaging. Strong writing skills and 2+ years in marketing are essential. The role offers competitive compensation, including a KPI-based bonus, generous time off, and various wellness and career development benefits.

Benefits

Competitive Compensation

Work Equipment

Music Streaming

Cell Phone Plan

Wellness Budget

Career Development Budget

Paid Time Off

Birthday Off

Parental Leave

Great Team Culture & Global Impact

Qualifications

• 2+ years of experience in marketing or sales enablement.
• Experience developing email campaigns and newsletter content.
• Working knowledge of Google Analytics (GA4 ideal).

Responsibilities

• Develop and execute marketing strategies tailored to a specific industry.
• Write polished, research-backed blog posts and website copy.
• Track, analyze, and report campaign performance.

Skills

Fluent English communication

Strong writing skills

Experience in marketing

Proficient with CRM tools

Knowledge of SEO

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Google Analytics

ChatGPT

Semrush

Job description

Are you excited about diving deep into a specific industry, mastering its challenges, and building a marketing playbook from the ground up?

Keycafe is looking for a Marketing Coordinator who can take ownership of a single vertical — such as vehicle fleets or first responders — and drive end-to-end demand generation. You will research the market, craft strategy, execute campaigns across multiple channels, and ultimately map out the most effective marketing motions for your industry.

You will collaborate closely with Sales, Customer Success, and Product to bring high-quality content and campaigns to life while helping shape the future of our North American marketing efforts. This role requires fluent business English and strong writing abilities.

If you’re a creative, analytical, and detail-oriented marketer who loves testing ideas and producing high-impact assets, we want to hear from you.

What You’ll Do

• Develop and execute marketing strategies tailored to a specific industry vertical.
• Write polished, research-backed blog posts and website copy in professional business English.
• Build targeted email campaigns, nurture flows, and newsletters to generate qualified leads.
• Create and manage social media content relevant to your vertical.
• Hire, brief, and manage freelancers for content production.
• Produce and host webinars, including topic planning, coordination, and promotion.
• Conduct market and competitor research to identify trends and opportunities.
• Support planning and execution of virtual and in-person marketing events.
• Track, analyze, and report campaign performance across channels.
• Collaborate across Sales, Success, and Product teams to align messaging and execution.
• Stay current on marketing best practices, tools, and emerging trends.

Why Join Keycafe

• Own a vertical: Build a full playbook and shape marketing strategy for a distinct industry.
• Global product impact: Help promote a market-leading IoT platform used by organizations worldwide.
• Creative freedom: Test new ideas, refine tactics, and drive real results in a fast-moving SaaS/IoT environment.

About Keycafe

Keycafe, headquartered in Vancouver, powers secure and seamless key management for businesses worldwide. Our SmartBox system combines IoT hardware with cloud software to give organizations total control over their keys — anytime, anywhere. From hospitality and property management to logistics, fleets, and government, companies rely on Keycafe to keep operations secure, efficient, and scalable.

Who You Are

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Fluent English communicator (spoken and written) at a professional working level.
• 2+ years of experience in marketing or sales enablement roles.
• Strong writing, communication, and presentation skills.
• Proficient with CRM and marketing automation tools.
• Experience developing email campaigns and newsletter content.
• Knowledge of SEO and traffic metrics; Semrush experience a plus.
• Working knowledge of Google Analytics (GA4 ideal).
• Experience creating and managing ads (Google, Meta, LinkedIn)
• Experience using ChatGPT or other AI tools to support marketing workflows.
• Only resumes submitted in English will be considered.

Nice to Have

• Experience in B2B SaaS or hardware-enabled SaaS marketing.
• Background running paid ads, webinar programs, or lead‑nurture funnels.
• Familiarity with verticals like fleets, logistics, hospitality, or first responders.

• Competitive Compensation: $1,300–$1,400 USD per month (based on experience) + KPI‑based bonus.
• Work Equipment: Apple MacBook, monitor, keyboard, and mouse provided.
• Music Streaming: Paid subscription to Spotify, Apple Music, or similar.
• Cell Phone Plan: Coverage for a standard single‑person plan.
• Wellness Budget: Annual budget for physical or mental wellness programs.
• Career Development Budget: Annual budget for courses or professional growth.
• Paid Time Off: 18 PTO days annually, plus all local statutory holidays.
• Birthday Off: Enjoy your birthday with an extra paid day off.
• Two Sabbaticals:
  • 2-year: +2 weeks of PTO in year 3
  • 5-year: +5 weeks of PTO in year 6 (recurring every 5 years)
• Parental Leave: 4 weeks paid for maternity or paternity leave, flexible within the first year.
• Great Team Culture & Global Impact: Work with a product trusted by customers worldwide.
• Benefits begin after a 3–6 month probation period.