Senior Marketing Coordinator

Bryan's Auction Services Ltd.; Puslinch; Hybrid; CAD 73,000 - 83,000; Full time

Job summary

A growing auction company in Puslinch seeks a Senior Marketing Coordinator to lead email marketing and departmental initiatives. You will manage project goals and timelines while driving cross-functional collaboration. The ideal candidate has a degree in Marketing, 5+ years of experience in diverse marketing roles with a focus on email marketing, and leadership experience. The role offers a hybrid work environment with a competitive salary package, including benefits and professional development opportunities.

Benefits

Three weeks' vacation

Group insurance plan

Wellness and Health Care Spending Account

Company provided laptop

Qualifications

• 5+ years experience in a hands-on multifaceted Marketing Role.
• Minimum 3 years experience hyper focused in email marketing.
• Team leadership experience is highly preferred.

Responsibilities

• Lead quarterly marketing initiatives end-to-end.
• Develop project goals, timelines, and budgets.
• Maintain project timelines and ensure deadlines are met.

Skills

Email marketing

Project management

Data analysis

Cross-functional collaboration

Creative vision

Education

Degree or diploma in Marketing or Advertising

Tools

MailChimp

HubSpot/CRM

Job description

Who We Are

Headquartered in Puslinch, Ontario, with a second location in Trenton; Bryan’s Auction Services is the home of great deals! We're a safe and reliable marketplace that connects a nation of buyers and sellers to deliver a winning experience. Dating back to our first auction in 1972, Bryan’s has evolved from small in-person auctions to a trusted online platform that makes buying and selling effortless and efficient. By offering a seamless end-to-end transparent process, Bryan’s has grown into a well-known and respected business in the industry with a steady history of growth.

Beyond what it says on our website, like our founder Bryan Lillycrop and his son Ken, we are passionate not only about helping clients manage the asset transition process and buyers find great deals, but also creating a collaborative and diverse working environment that supports the personal and professional growth of our team members.

The Opportunity

Due to continued growth, we are adding a Senior Marketing Coordinator role to the team and looking for a well-rounded marketer who will act as a Team Lead in the department, lead departmental initiatives end-to-end, own the e‑mail marketing campaigns, analyze data, and is able to step into cross‑functional marketing tasks.

This role will be based out of our Puslinch office, but is a hybrid schedule with specific in‑office days each week.

The Ins and Outs of the Job

Reporting directly to the Director of Marketing and Business Development, you will be responsible for:

• Leading pre‑established quarterly marketing initiatives end‑to‑end
• Developing project goals, timelines, budgets, deliverables, and deadlines
• Coordinating creative and copy
• Working alongside Marketing Coordinators and/or external vendors
• Maintaining project timelines, ensuring deadlines are met and problem‑solving where delays may exist
• Driving cross‑functional collaboration and communication
• Providing regular and post‑project reports to the Director as it pertains to initiative outcomes and learnings
• Regularly reviewing and identify existing, changing, and emerging customer behaviours and discuss key changes with the Director to ensure that the target audience data remains up to date
• Collecting and analyzing campaign and initiative performance data to ensure necessary Key Performance Indicators are achieved as it relates to engagement, bidder registrations, etc., identifying weak areas, and making suggestions for improvement
• Planning, building, and deploying all e‑mail campaigns which reflect the auction cycle, upcoming events, and other launches or initiatives maintaining brand and content quality
• Managing subscriber lists and automated workflows
• Running A/B tests and optimizing campaigns for engagement
• Managing quarterly customer surveys and bi‑yearly client surveys
• Ensuring e‑mail campaigns are created in compliance with privacy, anti‑spam, and other relevant legislation.
• Conducting research on Customer Relationship Management and marketing platforms
• Testing new tools, features, or workflows
• Providing recommendations to the Director based on findings to improve email campaigns, segmentation, and reporting.
• Working with internal partners and external vendors to execute trade shows
• Planning the booth and managing all associated requirements (insurance, schedules, tasks, etc.)
• Planning and scheduling use of internal human and physical resources to transport booth materials, and ensure set‑up and tear‑down are completed on time
• Coordinating the procurement of any necessary branded clothing and booth swag.
• Maintaining appropriate skill set and knowledge of social media marketing, traditional marketing, digital marketing, content creation, branding, and data analytics
• Stepping into other marketing roles and functions to complete tasks and meet project deadlines as needed
• Working according to the Ontario Occupational Health and Safety Act and Regulation 851.
• Other duties as assigned by the Director of Marketing and Business Development, or another member of the Senior Management Team in consultation with the Director of Marketing and Business Development.

Who You Are

A multi‑talented marketing professional, you:

• Can move seamlessly between traditional marketing, digital marketing, and data analysis
• Are a creative visionary and enjoy pushing the envelope, testing new ideas and setting trends
• Have a project management mindset, keeping teams and deliverables on time
• Thrive in a cross‑functional team setting

Your education and career path are likely to have culminated in:

• A degree or diploma in Marketing, Advertising, or a similar field of study.
• 5+ years experience in a hands‑on multi‑fasceted Marketing Role with direct responsibility for the full spectrum of social media marketing, traditional marketing, digital marketing, content creation, branding, data analytics/reporting, and project managements
• Minimum 3 years experience hyper focused in e‑mail marketing
• Team leadership experience his highly preferred
• Excellent working knowledge of MailChimp
• Impeccable attention to detail
• Creative vision
• HubSpot/CRM Marketing and Auction industry experience are not required, are strong assets

While we’re not necessarily looking for someone who fits every one of these criteria, the person who will be successful in this role will likely meet the majority of both the hard and soft skills. Values play an important role in ‘how’ the business is managed and the behavioral competencies measured across the organization include teamwork, flexibility, organizational awareness, planning/organizing, and interpersonal skills.

We recognize that potential candidates, especially women and members of underrepresented groups, may choose not to apply simply because they don’t check of all of the educational or experience criteria. To help us understand how you will be successful in this role, we have included a prompt for you to highlight what you bring to the table in the screening questions.

The Interviewing Process

Candidates can expect that the interviewing process will generally include:

• A remote screening call with the Human Resources Manager.
• An in‑person interview with the Director of Marketing and Business Development and the Human Resources Manager

We understand that candidates who are currently employed will have to provide a notice period and respect the need for this vital transition. While we are looking for the successful candidate to start in the early New Year, we will establish a mutually agreed upon start date.

The Compensation Package

You will be rewarded for a job well done with a:

• Base salary of $73 - 83,000***
• Three weeks' vacation and additional paid time off package
• Group insurance plan for you and your dependents
• Wellness and Health Care Spending Account
• Company provided laptop
• Professional growth and development, and continual learning opportunities with industry‑recognized subject matter experts

Additionally, you will be joining a Company that:

• Has been built by a leadership team that genuinely cares about the people that work within our organization.
• Comes together to support our local community through a variety of giving and support initiatives.
• Likes to shake it up and have some fun together from time‑to‑time.
• Supports a diverse workforce – we’re proud to say our employees span all generations and backgrounds.

**Starting salary will align with the successful candidate's experience, with the uppermost range offered only to candidates who meet all the required criteria.

How to Apply

Ready to bid on your future with Bryan’s? If this role sounds like it might be right for you, kindly submit a resume for consideration as soon as possible. If this isn’t the right fit for you, but you know someone who might be successful in this position please encourage them to reach out to us!

We thank everyone in advance for their interest in working with Bryan’s, however only qualified applicants will be invited to move through the interviewing process. We are proud to be an equal opportunity employer and strongly encourage applications from all candidates no matter their sex, gender identity or expression, race, religion, sexual orientation, disability, or any other protected ground under the Ontario Human Rights Code. Bryan’s uses AI in our recruitment process only to the extent that Indeed facilitates candidate matching and automated application updates during the recruitment process.

In compliance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), Bryan’s Auction Services Ltd. is committed to providing accessible employment practices for every person. Applicants who require accommodation during the recruiting process are asked to make their requests directly to the Human Resources department by calling 519-837-0710 x 131. We will make every effort to ensure that accommodation requests are met throughout the recruitment process.