At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function: Marketing
Job Sub Function: Product Management
Job Category: Professional
All Job Posting Locations: Dubai, United Arab Emirates
Job Description:
The Senior Product Manager Oncology is accountable for the achievement of the Portfolio’s business results in Gulf by developing and implementing the portfolio strategy. The Senior Product Manager will work in close collaboration with EMEA and the Emerging Markets Commercial Leads, ensuring optimal alignment between EMEA and Gulf TA strategies. The Senior Product Manager will be accountable for achieving key business metrics (Market share, Patient share, Business Plan target etc.) with the core value team collaboration. The Product Manager will oversee developing and executing the successful launch strategy of new brand/ indications and potential other pipeline products.
Key Responsibilities and Tasks:
- Track developments in the world of healthcare and familiar with sources used to track external activity, competitors, 3rd party data, trends including social listening.
- Understand the importance of customer empathy, utilizing informal and formal sources to get closer to customers.
- Describe what a customer journey is, the stakeholders involved and why it is important to our business.
- Analyze data from a range of sources, for example macro/regulatory/cultural/medical/technological trends.
- Develop value propositions, why they provide competitive advantage and how they are developed through the understanding of the customer's desired experience.
- Support the team and provide information to help validate and assess the commercial impact of value propositions.
- Understand cost-effectiveness and the key drivers of value for stakeholders, and help build compelling arguments to support Janssen value propositions.
- Draft brand’s benefits and positioning, and how it dictates the marketing strategy, decisions, plans and supporting materials.
- Understand scenario analysis and know how to interpret key data and identify possible actions for the future.
- Support portfolio management through analysis and cross functional working.
- Support the cross-functional team, as briefed, in the launch planning process to bring launches to life effectively and efficiently.
- Network with peers to understand best practices and lessons learned within the organization.
- Participate, where possible, in the building of business cases and know where to access the required inputs.
- Know the tools we use to track and report our brand’s equity as well as our business and apply the results of my analysis to shape priorities.
- Identify and socialize key performance indicators to measure the success of a given initiative.
- Develop, execute and evaluate the marketing plans and support it, making informed choices at key milestones.
- Develop messaging that is relevant and engaging for audience when delivering internal presentations.
- Understand the importance of making choices in identifying the key messages for external audiences.
- Participate in agency briefings and feedback sessions.
- Build collaborative external partnerships that will deliver brand strategies and increase J&J Innovative Medicine's competitive advantage.
- Collaborate with the people who work with and be able to bring individual goals together to develop a shared vision of success.
- Learn about how our organization works and how decisions get made to increase influence.
- Field time: 40% as a KPI.
Main interactions and reporting:
- Main interactions: Cross functional interactions with Sales, Market Access, Medical Affairs, Supply Chain, Finance, Management Board, external stakeholder.
- Reporting to the Business Unit Lead OH Gulf.
Qualifications:
- Life Sciences or business-related bachelor’s degree. (MBA is desirable).
- Experience in Oncology is an advantage.
- A minimum of 3 years industry/business experience, within different functional areas, sales, marketing, medical and/or market access with proven cross-functional leadership without authority.
- Fluency in Arabic and English language is required.
- Strong in building bridges and alliances across functional and regional boundaries in order to deliver value.
Core Skills:
- STORYTELLER: Delivering inspirational and memorable stories that motivate people to act.
- EXPLORER: Being relentlessly curious about our customers and the healthcare landscape to drive better business with Operational Excellence and sense of urgency.
- DISTILLER: Synthesizing and translating data and information, to extract and apply powerful insights into effective strategies.
- VALUE CREATOR: Developing differentiated solutions to improve stakeholder outcomes with Strong business acumen and entrepreneurial mindset.
- PREDICTOR: Shaping the bigger picture and developing strategies to win the future with customer centricity mindset.
- DISRUPTOR: Taking bold leaps forward to achieve a sustainable competitive advantage.
- ORCHESTRATOR: Knowing, prioritizing and applying the right mix of business levers to win today. Compliant, accountable mindset with the Ability to effectively manage and execute complex, multi-disciplinary projects.
- COLLABORATOR: Building trusted internal and external partnerships to create business impact in a multi-cultural, cross countries, Matrix networks environment with and without authority along with proven People leadership skills in development, Inclusion and coaching.