Product Manager

Mashreqbank PSC; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading fintech organization in the United Arab Emirates is looking for a NEOBiz Product Manager to develop strategic plans for digital business banking. This role focuses on identifying new product opportunities, executing digital acquisition strategies, and enhancing customer experiences. The ideal candidate will have an MBA and experience in product management, ideally within banking or fintech. This position offers a dynamic environment with a focus on innovation and cross-functional collaboration.

Qualifications

• Experience in product management or digital proposition roles, ideally in banking or fintech.
• Strong understanding of customer acquisition and funnel optimisation.
• Excellent communication and cross-functional leadership skills.

Responsibilities

• Identify and develop new digital product ideas aligned with customer needs.
• Define and execute digital acquisition strategies to drive new customer growth.
• Map and improve end-to-end digital customer journeys.

Skills

Digital marketing tactics

Stakeholder engagement

Product management

Customer acquisition

Education

MBA/Master’s Degree in finance, marketing or related field

Job description

NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. He or she is primarily responsible for:

Digital Product Proposition & Innovation

• Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.
• Conduct market research, analyze competitive offerings, and leverage customer insights to shape high-impact proposition.
• Process & Operational Control – Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls are in place, and identify opportunities to digitize & automate processes.
• Campaign & Offers – Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control, tracking metrics to ensure profitable growth throughout the year.

NTB Growth & Digital Acquisition Strategy

• Define and execute digital-led acquisition strategies to drive new-to-bank customer growth.
• Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.
• Monitor performance and contribution from third‑party channels, including referral platforms, business introducers and aggregators, tracking volume, approval rate, conversion rate and overall channel performance.

Journey Management – Onboarding & Servicing

• Map and improve end‑to‑end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).
• Partner with UX, tech and operations to deliver seamless, intuitive digital flows with high NPS and low drop‑off rates.
• Leverage automation, self‑serve and personalization to enhance digital experiences and reduce operational costs.

Cross‑functional Delivery & Stakeholder Management

• Work with internal stakeholders including Technology, Finance, Fraud, Legal, Compliance and operations to deliver product and marketing initiatives.
• Lead delivery sprints and go‑to‑market plans for new product features or enhancements.
• Act as the central point of contact for proposition performance, marketing alignment and customer experience.

Key Skills & Experience

• MBA/Master’s Degree in finance, marketing or related field.
• Experience in product management, digital proposition or portfolio roles – ideally in banking, fintech or a digital‑first business.
• Strong understanding of digital marketing tactics, tools and channels, including experience in customer acquisition and funnel optimisation.
• Excellent communication, stakeholder engagement and cross‑functional leadership skills.