Product Manager

Mashreq Bank; United Arab Emirates; On-site; AED 180,000 - 240,000; Full time

Job summary

A leading financial institution in the United Arab Emirates is seeking a Product Manager for the NEOBiz initiative in Business Banking. The candidate will focus on developing strategic digital products, managing profitability, and collaborating across various teams. They are expected to possess an MBA and experience in product management or digital roles, ideally within the banking or fintech sectors. This full-time position offers a dynamic environment for driving innovative banking solutions.

Qualifications

• Experience in product management or digital proposition roles, ideally in banking or fintech.
• Strong understanding of digital marketing tactics and customer acquisition.
• Excellent communication skills and ability to engage with stakeholders.

Responsibilities

• Support Head of Products to develop strategic plans.
• Manage the P&L for NEOBiz Product and run growth campaigns.
• Collaborate with Marketing to develop digital campaign strategies.
• Work with internal stakeholders to deliver product initiatives.

Skills

Product management

Digital marketing

Stakeholder engagement

Cross-functional leadership

Customer acquisition

Education

MBA/Master’s Degree in finance, marketing or related field

Job description

Product Manager - Neo Biz - Business Banking Proposition

United Arab Emirates (Fulltime office (FTO))

Trending

Job Description

NEOBiz Product Manager will support Head of Products to develop strategic plans to make Mashreq NEOBiz a leading player in Digital Business Banking. She or he is primarily responsible for:

• Identify and develop new digital product ideas aligned with customer needs, business strategy, and market dynamics.
• Conduct market research, analyze competitive offerings, and leverage customer insights to shape high‑impact proposition

Process & Operational Control - Ensure that all processes pertaining to NEOBiz are streamlined and adequate controls at all times and Identify opportunities to digitize & automate processes

Campaign & Offers – Manage the P&L for NEOBiz Product and run campaigns/offers for balance growth, new acquisition, attrition control. Track different metrics to ensure that the business achieves profitable growth round the year

Define and execute digital‑led acquisition strategies to drive new‑to‑bank customer growth.

Collaborate with Marketing to develop digital campaign briefs, messaging strategies, and channel plans.

Monitor performance and contribution from third‑party channels, including referral platforms, business introducers (BI), and aggregators. Track volume, approval rate, conversion rate, and overall channel performance

Map and improve end‑to‑end digital customer journeys, focusing on acquisition (onboarding) and lifecycle (servicing).

Partner with UX, tech, and operations to deliver seamless, intuitive digital flows with high NPS and low drop‑off rates.

Leverage automation, self‑serve, and personalization to enhance digital experiences and reduce operational costs.

Cross‑functional Delivery & Stakeholder Management

Work with internal stakeholders including Technology, Finance, Fraud, Legal, Compliance and operations to deliver product and marketing initiatives.

Lead delivery sprints and go‑to‑market plans for new product features or enhancements.

Act as the central point of contact for proposition performance, marketing alignment, and customer experience.

Key Skills & Experience

MBA/Master’s Degree in finance, marketing or related field

Experience in product management, digital proposition, or portfolio roles – ideally in banking, fintech, or a digital‑first business

Strong understanding of digital marketing tactics, tools, and channels, including experience in customer acquisition and funnel optimization.

Excellent communication, stakeholder engagement, and cross‑functional leadership skills.

Job Info

• Job Identification 4541
• Job Category MashreqBank
• Posting Date 01/29/2026, 08:43 AM
• Apply Before 02/28/2026, 12:00 AM
• Job Schedule Full time
• Locations United Arab Emirates (Fulltime office (FTO))