It jobs in United Arab Emirates
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Creative Content Strategist (Brand Strategy)
Job summary
A renowned recruitment firm in Dubai seeks a Creative Content Strategist to lead brand narratives and content strategies. The ideal candidate has over 7 years of experience in brand strategy, particularly in digital content. You'll work on enhancing brand positioning and conducting market research. This full-time position requires excellent communication skills and a strong understanding of MENA consumer trends. Competitive perks include health insurance, performance bonuses, and annual leave.
Benefits
Qualifications
- 7+ years of experience in brand strategy or digital strategy roles.
- Strong background in storytelling and creative content.
- Excellent understanding of consumer trends in MENA.
Responsibilities
- Develop and refine brand positioning, voice, and identity.
- Create narratives that differentiate the brand.
- Monitor performance and engagement metrics.
Skills
Education
About the company we're hiring for Currently:
UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.
About the Role
We are looking for a highly creative and strategic Content Strategist to lead the development of brand narratives, content frameworks, and positioning strategies that strengthen our brand presence across digital and offline channels.
The ideal candidate is both a storyteller and strategist, capable of building content ecosystems that resonate with audiences while aligning with business objectives.
Key Responsibilities
Brand Strategy & Positioning
Develop and refine brand positioning, voice, and identity.
Create narratives that differentiate the brand.
Conduct competitor and market research.
Build content roadmaps and campaign strategies.
Collaborate with creative, design, and digital teams.
Ensure consistent tone and messaging.
Performance & Optimization
Monitor performance and engagement metrics.
Optimize messaging and campaigns.
Stay updated on trends and consumer behavior.
Cross-Functional Collaboration
Partner with internal teams and external agencies.
Provide strategic direction for campaigns.
Act as brand guardian across communications.
Qualifications & Skills
Bachelors degree in Marketing, Communications, or related field (Masters preferred).
7+ years of experience in brand strategy, creative content, or digital strategy roles.
Strong background in brand positioning, storytelling, and campaign development.
Experience with regional/global brands in retail, beauty, lifestyle, or e-commerce.
Excellent understanding of social media, digital content, and consumer trends in MENA.
Exceptional written and verbal communication skills
Strong project management and stakeholder collaboration skills.
What We Offer
Opportunity to shape the creative and brand strategy of high-impact campaigns
Other Details:
Work Mode: ONSITE - Full Time
Location: Dubai, UAE
Experience: 7+ years
Days: Monday to Friday
Timing: 9am-6pm
- Health insurance for employee & family
- Annual Ticket
- 24 Annual leaves on year completion
- Bonus - performance based
- Annual increment
About HR Ways:
HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.