Creative Content Strategist (Brand Strategy)

HR Ways; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A renowned recruitment firm in Dubai seeks a Creative Content Strategist to lead brand narratives and content strategies. The ideal candidate has over 7 years of experience in brand strategy, particularly in digital content. You'll work on enhancing brand positioning and conducting market research. This full-time position requires excellent communication skills and a strong understanding of MENA consumer trends. Competitive perks include health insurance, performance bonuses, and annual leave.

Benefits

Health insurance for employee & family

Annual Ticket

24 Annual leaves on year completion

Bonus - performance based

Annual increment

Qualifications

• 7+ years of experience in brand strategy or digital strategy roles.
• Strong background in storytelling and creative content.
• Excellent understanding of consumer trends in MENA.

Responsibilities

• Develop and refine brand positioning, voice, and identity.
• Create narratives that differentiate the brand.
• Monitor performance and engagement metrics.

Skills

Brand positioning

Storytelling

Campaign development

Digital content

Stakeholder collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Master's degree preferred

Job description

Creative Content Strategist (Brand Strategy)

About the job Creative Content Strategist (Brand Strategy)

About the company we're hiring for Currently:

UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.

About the Role

We are looking for a highly creative and strategic Content Strategist to lead the development of brand narratives, content frameworks, and positioning strategies that strengthen our brand presence across digital and offline channels.

The ideal candidate is both a storyteller and strategist, capable of building content ecosystems that resonate with audiences while aligning with business objectives.

Key Responsibilities

Brand Strategy & Positioning

Develop and refine brand positioning, voice, and identity.

Create narratives that differentiate the brand.

Conduct competitor and market research.

Build content roadmaps and campaign strategies.

Collaborate with creative, design, and digital teams.

Ensure consistent tone and messaging.

Performance & Optimization

Monitor performance and engagement metrics.

Optimize messaging and campaigns.

Stay updated on trends and consumer behavior.

Cross-Functional Collaboration

Partner with internal teams and external agencies.

Provide strategic direction for campaigns.

Act as brand guardian across communications.

Qualifications & Skills

Bachelors degree in Marketing, Communications, or related field (Masters preferred).

7+ years of experience in brand strategy, creative content, or digital strategy roles.

Strong background in brand positioning, storytelling, and campaign development.

Experience with regional/global brands in retail, beauty, lifestyle, or e-commerce.

Excellent understanding of social media, digital content, and consumer trends in MENA.

Exceptional written and verbal communication skills

Strong project management and stakeholder collaboration skills.

What We Offer

Opportunity to shape the creative and brand strategy of high-impact campaigns

Other Details:

Work Mode: ONSITE - Full Time

Location: Dubai, UAE

Experience: 7+ years

Days: Monday to Friday

Timing: 9am-6pm

• Health insurance for employee & family
• Annual Ticket
• 24 Annual leaves on year completion
• Bonus - performance based
• Annual increment

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.