lavori da Brand Strategist in località Italia

At Papel Holdings, we’re not just another Fintech company. We’re on a mission to revolutionize the financial landscape. From innovative banking solutions to cutting-edge digital asset products, we’re transforming how people interact with money.

Careers at Papel suit those who want to have an impact, who are comfortable getting uncomfortable, willing to take risks and win big. We are brave, laser-focused and have high aptitude, with a little playfulness for good measure. If you’re someone who thrives on high accountability, possesses a start-up spirit, and flair for industry-savvy solutions, you’ll fit right in.

If this resonates with you, you’ll have the opportunity to make a real impact and be part of something that’s changing how we interact with money and wealth.

POSITION OBJECTIVE

The role will require deep fintech and digital landscape expertise to lead strategic marketing efforts across effective channels. Backed by top-tier agency, influencer, and digital resources, lead data-informed strategies that engage the right audience, support product growth, and maximize marketing ROI. The ideal candidate will be adaptable and enjoy working in a swiftly changing environment whilst being proactive in exploring new marketing trends and practices.

RESPONSIBILITIES

• Branding : Define and maintain consistent brand messaging, tone, and visual identity across all channels and campaigns.
• Strategy Execution : Implement marketing strategies to drive brand awareness, customer acquisition, and retention.
• Event Planning : Organize and manage events, both virtual and in-person, to promote our brand and engage with our target audience.
• Collaboration : Work closely with product and design teams to ensure cohesive and effective marketing campaigns.
• Market Research : Conduct market research to identify trends, opportunities, and competitive landscape.
• Affiliate / KOL / Influencer Marketing : Leverage existing networks, develop and manage affiliate marketing programs to expand our reach and drive growth.
• Performance Marketing : Plan and execute performance marketing campaigns to optimize ROI and achieve business objectives.
• Social Media & Community Management : Oversee social media channels and community engagement to build a strong online presence and foster brand loyalty.
• Analytics : Lead and implement modern tools to track key metrics, optimize based on data insights, and monitor / upgrade performance consistently

Requirements

• 6–10 years of marketing experience, ideally in fintech, digital platforms or fast-growth startups.
• Proven ability to craft and execute marketing strategies from the ground up.
• Strong grasp of brand positioning, customer acquisition, and performance marketing.
• Experience managing external agencies, creatives, and influencer partnerships.
• Proficiency in marketing / digital tools, CRM, analytics, and automation platforms; AI tool is a plus.
• Strategic mindset with hands-on execution capabilities.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.