Ux Content Strategist jobs in United Arab Emirates

At Horizontal Digital we believe digital experiences should feel human. We're a global consultancy that helps ambitious brands connect with people through seamless, thoughtful and personalised digital journeys. As a trusted Sitecore Platinum Partner and Salesforce Summit Partner we specialise in building powerful ecosystems that combine technology, data and design to create meaningful experiences that scale. We don’t just deliver digital transformation – we partner with our clients to shape what comes next.

We use these values to fuel superior results:

We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

We're not ones to sit on our hands and wait. Instead we anticipate opportunities, roll up our sleeves and find ways to execute the exceptional.

From new technologies to workplace philosophies we welcome the unexpected and constantly anticipate what’s next.

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

At Horizontal, content isn’t just copy – it’s structure, strategy and story. Content can deliver our clients’ competitive advantage, and we partner with them on that journey.

As a Content Strategist you’ll play a key role in helping global brands organise their content supply chain in smarter, more scalable ways. You’ll work at the intersection of creativity and system‑thinking, designing the frameworks that allow content to be reused, localised, personalised and delivered across multiple channels with ease. Whether it’s shaping a taxonomy, crafting AI content workflows, or setting the foundation for a multilingual content experience, you’ll help businesses grow by turning complexity into clarity.

Ultimately you’ll help clients understand what good content operations look like and guide them through the messy midpoint of evolving from the unruly maze of decentralised content to something governed.

We’re looking for someone who sees content as more than words on a page – someone who understands how content moves, scales and delivers value. You’re curious, system‑minded and excited by the idea of building content ecosystems that are elegant behind the scenes as they are on the surface.

You don’t need to have all the answers but you should have the frameworks and mindset to help us ask the right questions – especially if you’ve worked in or helped lead the shift to composable and headless architectures and understand the organisational transformation this requires.

As a Content Strategist at Horizontal you’ll be both a practitioner and a consultant. Your work will span from high‑level strategic planning to hands‑on execution, working with our clients to:

• Understand how content supports business goals and user needs
• Lead workshops and discovery sessions to define content approaches
• Assess and define content operations and governance models
• Create IA taxonomies, metadata structures and content templates
• Collaborate with UX and tech to ensure content is feasible, localisable and scalable
• Bring clarity to complex publishing ecosystems

In time there is the opportunity to lead on scaling the content strategy function within Horizontal.

• Shape and lead enterprise‑wide content strategies that support business goals and user needs
• Build governance frameworks to ensure quality, consistency and accountability
• Define KPIs to measure performance and drive continuous improvement
• Champion innovation in how content is created, managed and delivered
• Lead workshops and discovery sessions with clients to help identify and define content needs, priorities and roles
• Embed SEO thinking into content strategy aligning structure, metadata and messaging with search intent and discoverability goals
• Help clients navigate the shift to composable and headless content architecture

• Design workflows that make content easier to create, approve and publish
• Set up rights and permission structures that support secure collaboration
• Develop strategies for publishing content across global platforms and channels
• Establish content lifecycle practices from creation to archival
• Map current vs future‑state content operations and help shape practical roadmaps for change

• Create scalable taxonomy structures aligned with business and customer needs
• Build metadata frameworks that power discovery and personalisation
• Define best practices for how content is stored, organised and managed
• Support localisation through smart multi‑language architecture
• Work closely with UX to ensure IA reflects real‑world user journeys, not internal silos
• Use semantic modelling approaches to support more intelligent content orchestration and connected experiences

• Build structured, reusable content models that support omnichannel delivery
• Leverage modular components to reduce duplication and speed up publishing
• Design schemas that enable dynamic, personalised experiences
• Make authoring easier while optimising delivery performance
• Help shape our internal approach to structured content including how we use Sitecore, Salesforce and connected platforms
• Contribute to developing internal documentation and reusable content models that help our teams work more efficiently across projects

• Help our clients understand the practical realities, opportunities and limitations of Gen‑AI in content work
• Design thoughtful, human‑aware strategies for using AI in content creation
• Create hybrid workflows that blend human creativity with machine efficiency
• Define quality, consistency and ethical guardrails for AI content
• Build systems that allow AI to work within your content structures

• Train content authors and stakeholders on strategy tools and best practices
• Create documentation and guides that make content governance simple
• Work together with developers, UX teams and marketers to bring experiences to life
• Stay ahead of industry trends and share new thinking across the team

Content is the glue that holds great digital experiences together. In this role you’ll be the person who makes sure content is not only beautiful and useful but structured, scalable and ready for whatever comes next. Whether it’s a global campaign, a product launch or an AI‑enabled journey, you’ll be the strategic mind behind the content that drives it all.

• 5 years of experience in content strategy, information architecture or digital content operations
• Strong knowledge of content modelling, taxonomy and metadata frameworks
• Experience designing and implementing content workflows and governance models
• Familiarity with multilingual content strategies, localisation and translation workflows
• Solid understanding of personalisation and content segmentation strategies
• Experience working with DAM systems and managing digital assets at scale
• Exposure to or curiosity about AI‑generated content and automation in content production
• Comfort collaborating with UX, dev, design and marketing teams in Agile environments
• Excellent communication and stakeholder engagement skills

• Understanding of SEO, structured data and content performance analytics
• Exposure to CDPs and data‑driven content delivery
• Proven experience with enterprise CMS platforms, preferably Sitecore (XP, XM Cloud) and/or Content Hub Salesforce
• Experience designing content for omnichannel environments (web, app, email, etc.)
• Familiarity with the role of semantics and linked data in content systems
• Experience working across diverse industries such as hospitality, government, logistics or financial services
• A degree in Communications, Information Design or a related field or equivalent practical experience