Alliance Marketing Manager

PricewaterhouseCoopers; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global consulting firm in Dubai seeks an experienced Manager for Alliance Marketing. The successful candidate will drive growth through comprehensive marketing strategies and strengthen partnerships to enhance brand visibility. Responsibilities include developing marketing plans, collaborating with cross-functional teams, and creating marketing content. The ideal candidate holds a Bachelor's degree in Marketing, has proven experience in the tech industry, and excellent communication skills. Proficiency in English and Arabic is desired.

Qualifications

• Proven experience as an Alliance Marketing Manager or Partner Manager preferably within the technology industry.
• Strong analytical mindset and ability to interpret data and market research.
• Familiarity with partner-marketing tactics, funnel creation, lead generation.

Responsibilities

• Develop and execute comprehensive alliance marketing strategies.
• Identify and evaluate potential strategic alliances.
• Collaborate with cross-functional teams to define partnership goals.

Skills

Alliance Marketing

Communication

Analytical Skills

Project Management

Marketing Principles

Education

Bachelor's degree in Marketing or a related field

Tools

Digital Marketing Tools

Job description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS Clients & Markets

Management Level

Manager

Job Description & Summary

At PwC our people in brand management marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth promoting the Firm's services enhancing brand visibility and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns and effective sales strategies to engage clients, enhance the firm’s brand and market presence and achieve organisational targets. As a marketing generalist at PwC you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels holding responsibility for validating brand consistency, reaching target audiences and driving customer engagement and loyalty.

Primary duties and responsibilities

• Develop and execute comprehensive alliance marketing strategies that align with overall business objectives to drive growth through our alliances and partner network.
• Identify and evaluate potential strategic alliances and partnership opportunities to expand our reach and enhance our brand visibility.
• Collaborate with crossfunctional teams to define partnership goals and objectives.
• Build and maintain strong relationships with key alliance and partner contacts including regular communication and updates.
• Work closely with alliance partners to develop joint marketing plans, co‑marketing campaigns and sales enablement activities.
• Serve as the primary point of contact for alliance and partner marketing inquiries and escalations.
• Collaborate with internal teams, alliance partners and creative agencies to develop and execute integrated marketing campaigns.
• Create compelling marketing collateral including presentations, case studies, whitepapers and website content.
• Monitor and analyse market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
• Drive demand generation activities through effective marketing campaigns including email marketing, webinars, events and digital advertising.
• Develop compelling content for various channels such as blog posts, whitepapers, case studies and social media.
• Measure and report on the effectiveness of marketing programs and initiatives including tracking key performance indicators (KPIs) and ROI.

Ideal candidates will have the following attributes

Essential

• Bachelors degree in Marketing or a related field.
• Proven experience as an Alliance Marketing Manager or Partner Manager preferably within the technology industry.
• Excellent written and verbal communication skills.
• Clear understanding of marketing principles and problem‑solving approach.
• Strong analytical mindset and ability to interpret data and market research.
• Strong project‑management skills and ability to prioritise multiple projects.
• Familiarity with partner‑marketing tactics, funnel creation, lead generation and digital marketing tools, platforms and techniques.

Desired

• Fluent in English and Arabic.
• Previous experience in technology companies such as Microsoft, Salesforce, SAP, AWS, IBM.

Travel Requirements

Up to 20

Available for Work Visa Sponsorship

Yes

Government Clearance Required

Yes

Required Experience

Manager