Head of Marketing Fintech

Business Umbrella; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

A dynamic Fintech startup is seeking a Head of Marketing to spearhead app user growth. The ideal candidate will have at least 5 years of experience in a B2C tech startup, preferably in fintech, and a solid understanding of App Performance Marketing. This role involves mentoring junior team members and running effective paid marketing campaigns. The company offers a hybrid work model, combining remote and office work, with compensation based on the candidate's profile and experience.

Qualifications

• 5 years experience in similar role in B2C tech startup, ideally fintech, with some agency experience.
• Solid knowledge of App Performance Marketing and analytics tools.
• Adaptable to work in a fast-paced environment.

Responsibilities

• Spearhead app user growth efforts in digital marketing.
• Mentor junior team members and collaborate with the marketing manager.
• Run paid marketing campaigns and dynamically reallocate budgets.

Skills

App Performance Marketing

Performance marketing tactics

Analytics and KPI setting

Digital marketing

B2C tech startup experience

Tools

Google Analytics

Adjust

Firebase

Job description

Head of Marketing for a startup Fintech firm. As a Head of Marketing you will spearhead the app user growth efforts in the digital marketing space. You will work hand in hand with marketing manager and outsourced agency when applicable and most importantly mentor other junior team members.

Qualifications

• 5 years experience in similar role in B2C tech startup ideally fintech some agency experience also relevant.


• Solid knowledge of App Performance Marketing and tools such as Adjust Firebase and Google Analytics.


• Solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App)


• You will be an analytics person at heart and have run your own paid marketing campaigns KPIs setting by channel/campaign and dynamically reallocating budgets to maximize the KPIs.


• Adaptable to work in a fast-paced iterative environment and to business directional change.


• High proficiency in Arabic English. French is a plus.

More Information

Compensation: depends on the profile and experience

Hybrid work model: working remotely and in the office