Content Strategist jobs in United Arab Emirates

The Social Media Content Strategist translates brand and business objectives into an insight-led, channel-specific content system—defining pillars, tone of voice, and a measurable editorial calendar—and orchestrates creative, community, and media to deliver it at pace. They use audience, competitive, and performance data to plan, brief, and continually optimize content so it’s consistent, culturally relevant, and tied to outcomes (reach, engagement, consideration, and conversion).

• Build the social / content strategy and monthly calendar across Meta, X, YouTube / Shorts, TikTok, etc.
• Run day-to-day client comms and workflow; brief and QA creative / production.
• Write / oversee captions, post copy, and light platform adaptations.
• Mentor a team member to handle community management (3-4 hrs / day, scaling during launches / issues) and use our scheduling tools.
• Mentor the same team member to produce monthly performance reports with clear analysis.
• Lead quarterly competitive analysis (social listening + page audits) with recommendations.

• Support the regional leadership team on relevant projects and initiatives
• Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
• Attend agency and industry events as appropriate to represent the agency
• Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
• Proactive suggestions for new processes and tools to improve efficiency and performance of the team
• Regular travel to various LEWIS office across the network

• 3–5 years in social / content strategy (agency or brand); tech / consumer electronics a plus.
• Strong Arabic & English writing; culturally tuned for GCC / MENA.
• Proven content planning, briefing, and stakeholder management.
• Comfortable with analytics / listening tools Sprinklr, Brandwatch, Talkwalker, native)