Brand Strategist jobs in United Arab Emirates

About Abbott

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 130 years of innovation, we've brought new products and technologies to the world in nutrition, diagnostics, medical devices and branded generic pharmaceuticals that create more possibilities for more people at all stages of life. Today, 103.000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.

MAKING A DIFFERENCE IN GLOBAL HEALTHCARE

We are the world leader in Rapid Diagnostics at the point of care. Working with us, you'll tackle a wide array of problems including some of the world's greatest healthcare challenges, while experiencing a myriad of cultures, geographies, and technologies.

Description

The Portfolio & IVDR Transition & Strategic Customer Communication (EMEA) Infectious Disease leads the IVDD to IVDR transition as the key EMEA Commercial & Marketing representative, acting as the main stakeholder of the IVDR project group.

We are seeking a strategic and execution-driven Marketing Manager to lead the commercial transition from IVDD to IVDR across the EMEA region. This role will serve as a critical interface between Marketing, Commercial, Regulatory, and Customer-facing teams, ensuring that our messaging, pricing, and segmentation strategies are aligned with the evolving regulatory landscape and customer expectations.

The IVDR Transition & Strategic Customer Communication (EMEA) reports directly into the EMEA Marketing Director Infectious Disease

• IVDR Transition Leadership
• Drive the marketing strategy and execution for IVDR transition across EMEA.
• Act as a central information broker, translating regulatory changes into actionable commercial insights.
• Collaborate with Regulatory Affairs, Product Management, and Commercial teams to ensure timely and accurate communication.
• Manage translation agencies and adapt messaging by product, language, and customer segment.
• Customer Segmentation & Communication
• Develop and maintain customer segmentation frameworks tailored to IVDR impact and product portfolio.
• Consult with Marketing Director and other Marketing functions from global to local level as well as General Managers to define communication strategies per customer type and region.
• Manage translation agencies and adapt messaging by product, language, and customer segment.
• Pricing Analytics & Governance
• Lead pricing analysis and governance initiatives to support IVDR-related product changes.
• Partner with Finance and Commercial teams to ensure pricing strategies are compliant, competitive, and customer centric.
• Strategic Communication Partner
• Serve as a sparring partner to senior leadership, providing data-driven insights and recommendations.
• Ensure consistent and compliant messaging across all customer touchpoints.
• Support the development of customer-facing materials, FAQs, and transition guides.
• Portfolio Management
• Participation to ad-hoc special projects (regional / global)
• Therapeutic Area Manager support on key projects

• Internal : Regional GMs and Commercial Directors, EMEA Marketing Managers, Global Strategic Marketing Franchise Leads, Launch Excellence Lead, Supply Chain Team, Commercial Excellence Team Lead

• Required behaviors & skills
• Bachelor's or master’s degree in marketing, Business, Life Sciences, or related field; PhD or MBA preferred.
• 7+ years of experience in marketing, preferably in diagnostics, medical devices, or life sciences.
• Strong understanding of IVDR / IVDD regulations and their commercial implications.
• Proven experience in customer segmentation, pricing strategy, and multilingual communication.
• Excellent project management and stakeholder engagement skills.
• High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
• Cultural awareness and cross-country sensitivity
• Balanced mix of strategic and tactical focus
• Positive mindset and collaborative attitude to bring down barriers for goals
• Knows how to set up two–way communication and collaboration with regional marketing teams and with cross-functional teams in order to achieve business results
• Customer-oriented, autonomous and reliable work attitude
• Ability to travel 20% of the time (nationally and internationally)