Marketing Manager

Peergrowth Consultancy Co.; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

A fashion consultancy firm in Dubai is seeking an experienced Marketing Manager to lead and execute innovative marketing strategies that enhance brand awareness and customer engagement. The ideal candidate should have over 5 years of experience in the fashion industry and a strong understanding of both digital and traditional marketing. Responsibilities include overseeing campaign management and collaborating with influencers and retail teams to drive sales. The company values a creative mindset and requires proficiency in key marketing tools.

Qualifications

• 5+ years of marketing experience in the fashion or lifestyle industry.
• Strong knowledge of fashion retail brand development and consumer behavior.
• Exceptional communication, copywriting, and project management skills.

Responsibilities

• Develop and implement comprehensive marketing plans and campaigns.
• Ensure consistent brand messaging across all platforms.
• Oversee social media, email marketing, SEO/SEM, and website content.

Skills

Digital marketing

Brand management

Campaign management

Trend analysis

Budget management

Communication

Project management

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Google Analytics

Mailchimp

Shopify

Job description

We are seeking a dynamic and creative Marketing Manager with a passion for fashion and strong industry knowledge to lead and execute marketing strategies that drive brand awareness customer engagement and sales. The ideal candidate will have experience in both digital and traditional marketing channels with a keen eye for style and trends that align with our brand identity.

Key Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing plans and campaigns aligned with business goals product launches and seasonal calendars.
• Brand Management: Ensure consistent brand messaging across all platforms. Manage visual and verbal brand communication for all marketing initiatives.
• Campaign Management: Plan execute and analyze multichannel campaigns (digital print influencer collaborations events).
• Digital Marketing: Oversee social media email marketing SEO/SEM and website content. Track analytics and optimize performance.
• Influencer & PR Collaborations: Identify and partner with influencers stylists and media outlets to enhance brand visibility.
• Retail & Ecommerce Support: Collaborate with retail and ecommerce teams to create marketing strategies that drive traffic and conversion both instore and online.
• Trend Analysis: Stay updated on fashion trends market competition and customer behavior to identify new opportunities.
• Event Management: Plan and execute brand events popups and fashion shows to enhance brand presence.
• Budget Management: Manage marketing budgets efficiently and measure ROI on campaigns.
• Team Leadership: Guide and mentor junior marketing team members and coordinate with crossfunctional teams including design sales and production.

Requirements

• Bachelors degree in Marketing Fashion Marketing or a related field (Masters preferred).
• 5 years of marketing experience in the fashion or lifestyle industry.
• Strong knowledge of fashion retail brand development and consumer behavior.
• Proficiency in marketing software/tools (Google Analytics Meta Ads Mailchimp Shopify etc..)
• Exceptional communication copywriting and project management skills.
• A strong creative mindset with attention to detail and aesthetics.
• Ability to work in a fastpaced trenddriven environment.