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Marketing Specialist
Job summary
A well-known multi-sector equipment company in Abu Dhabi seeks an experienced Marketing Specialist. The ideal candidate will manage digital marketing, oversee campaigns, and execute promotional activities. Must have an MBA in Marketing and 5+ years of relevant experience. Offers employee benefits as per UAE Labour Law.
Benefits
Qualifications
- 5+ years of marketing experience in various sectors including exhibitions and trade shows.
- Experience in implementing marketing plans and digital marketing activities.
- Strong creative and analytical skills.
Responsibilities
- Recommend brand and assortment mix, pricing strategies, and distribution models.
- Oversee development and execution of demand-generating initiatives.
- Plan, implement, track, and evaluate marketing campaigns.
Skills
Education
We’re recruiting an experienced 'Marketing Specialist' to join a well-known multi-equipment company based in Abu Dhabi, UAE.
Our client is a well-established multi-sector equipment company in Abu Dhabi, UAE. With a strong presence across diverse industries, the company supplies a wide range of high-quality equipment and solutions tailored to the needs of construction, oil & gas, manufacturing, and infrastructure sectors.
- Market Mapping: Recommend brand and assortment mix, distribution models, pricing strategies, and investment priorities to align with business objectives
- ATL & BTL Activities: Oversee the end-to-end development and execution of demand-generating initiatives and brand-building campaigns across ATL, BTL, and digital channels. Take full ownership of the Perfect Store Program, including capex investments, merchandising strategies, visibility enhancements, and assortment optimization
- Campaigns & Promotions: Plan, implement, track, and evaluate marketing campaigns. Deliver regular performance reports, including web analytics and KPI assessments, to measure effectiveness
- Trade Fairs & Events: Ensure seamless organization of trade shows and events by coordinating planning, execution, and facilitation. Collaborate with sales teams, customers, and venue partners to deliver impactful participation
- Digital & Social Media: Manage the company’s presence across social media platforms and define engagement strategies. Develop and publish quality content to strengthen brand presence online
- Budget & Reporting: Prepare and manage the annual marketing budget. Conduct monthly analysis of sell-out data and provide insights to the team. Present detailed close-out reports for new launches, activations, and promotional initiatives
- MBA in Marketing or equivalent
- Minimum 5+ years of marketing experience in exhibition planning, product seminars, and trade shows, along with implementing marketing plans, designing and maintaining posters, brochures, letterheads, business cards, signboards, publications, presentations, and handling digital marketing activities
- Strong creative and analytical skills with the ability to deliver impactful campaigns
- Valid UAE Driving License
- Employee Benefits as per the UAE Labour Law
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.