Media ofertas em Grã-Bretanha

Global food manufacturing organisation requires a Marketing Manager, located in Johannesburg, who will report to the Consumer Director.

POSITION INFO : Purpose :

To contribute to the delivery of overall business objectives by delivering brand objectives through the development and management of market and brand strategies and their detailed execution.

The incumbent will maintain a motivated and productive team – work and collaborate across the business and with external partners and service providers.

Requirements :

• Marketing degree / diploma or other relevant business qualification
• Min. 10 years’ experience in Senior Brand or Marketing Management role in FMCG

Duties include :

• Develop and execute annual market and brands strategy to support company objectives
• Develop, manage, co-ordinate and execute marketing campaigns across various channels (digital, social and traditional media) driving brand desirability
• Manage, maintain and grow the brand equity
• Manage the profitability of the brands by managing the annual budgets, to deliver margin and profit objectives across the portfolio
• Analyse campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derived
• Monitor market trends, competitor activities and customer insights
• Track and analyse the productivity of the whole product portfolio and range
• Manage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategy
• Collaborate with all relevant internal and external parties
• Ensure that all marketing brand guidelines, brand identity, packaging spec sheets and design guidelines are adhered to
• Drive brand visibility, develop relevant marketing material including store signage, POS, display units and store activations
• Manage campaign and promotional in-trade executional excellence
• Develop and implement campaigns across media channels and monitor performance
• Conduct market research and competitor analysis