Senior Demand Generation Specialist

Carta; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading tech company in Singapore is seeking a Senior Demand Generation Specialist to enhance their marketing efforts across Asia Pacific, Middle East, and Africa. This role involves executing demand generation campaigns, optimizing lifecycle marketing, and collaborating with cross-functional teams. The ideal candidate should have over 5 years of experience in B2B demand generation, with a strong background in SaaS or fintech. Excellent communication skills and a data-driven mindset are essential. This position offers the chance to significantly impact market growth and engagement with startups.

Qualifications

• 5+ years of experience in B2B demand generation, ideally in SaaS or Fintech.
• Proven experience in owning regional or multi-market demand programs.
• Fluent in English with strong written and verbal communication.

Responsibilities

• Own and execute regional demand generation campaigns across digital channels.
• Build and optimize full-funnel lifecycle programs.
• Lead marketing strategy and execution for Carta-hosted events.

Skills

B2B demand generation

Strong communication skills

Data-driven mindset

Lifecycle marketing

Cross-functional collaboration

Education

Bachelor’s Degree in business or marketing

Tools

Salesforce

Google Analytics

Marketo

Google Ads

LinkedIn Ads

Figma

Job description

The Company You’ll Join

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture, check out our Carta careers page.

The Team You’ll Work With

Carta is looking for a Senior Demand Generation Specialist (Companies) to join our marketing team in Singapore. This role sits within Carta’s regional marketing organization covering Asia Pacific, Middle East, and Africa.

Carta expanded to Singapore in 2021, and we are building a world-class team to support the startup ecosystem across the region. As part of a rapidly growing team, you will join a dynamic and diverse group of people who are responsible for Carta’s growth across Asia Pacific, Middle East & Africa, and get the opportunity to fuel the growth of the rocket ship.

This role reports up to Carta’s Head of Marketing for the region and is suited for someone who can operate independently, think commercially, and translate strategy into execution across digital campaigns, events, and lifecycle marketing.

The Problems You’ll Solve

• Demand Generation & Digital Campaigns
  • Own and execute regional demand generation campaigns targeting startup founders, CFOs and more, across digital channels (paid social, search, display, email and website)
  • Support 1:many ABM motions, gifting campaigns and multi-touch nurture programs to drive pipeline and accelerate opportunities
  • Partner closely with the SDRs and sales to align campaigns with territory priorities, improve lead quality and optimize follow-up
• Lifecycle & Lead Nurture
  • Build and optimize full-funnel lifecycle programs, from acquisition through conversion and re-engagement
  • Work with marketing operations to ensure accurate attribution, funnel visibility and consistent handoff to sales
• Events (Owned & Sponsored)
  • Own the marketing strategy and execution for Carta-hosted events (virtual and in-person) designed to engage the startup ecosystem
  • Evaluate, negotiate and manage sponsorships of city-wide ecosystem events, ensuring clear ROI and alignment with demand objectives
  • Support event marketing, attendee journeys and on-the-ground execution where required
• Digital Optimization & Analytics
  • Set campaign success metrics, analyze performance across channels and regions and continuously optimize on data and insights
  <>Provide clear reporting and recommendations to hiring manager

Cross-Functional Support

• Act as the primary partner to the companies sales team across the region
• Collaborate closely with content, sales, product marketing and other regional stakeholders to ensure messaging consistency across the funnel
• Help establish repeatable playbooks and best practices
• Support additional initiatives as team scales

The Impact You’ll Have

As a Senior Demand Generation Specialist at Carta, you will directly influence pipeline growth and revenue from startups across Asia Pacific, Middle East & Africa. You will shape how Carta engages founders at scale while building durable, repeatable demand programs in fast-growing markets.

About You

• ~5+ years of experience in B2B demand generation or growth, ideally in Saas, Fintech or the private markets ecosystem
• Bachelor’s Degree in a relevant field (business, marketing)
• Proven experience owning regional or multi-market demand programs
• Strong understanding of lifecycle marketing and SDR-led sales motions
• Fluent in English with strong written and verbal communication skills
• Comfortable operating independently and prioritizing across competing regional needs
• Data‑driven mindset with experience using performance metrics to inform decisions
• Excellent communication skills and ability to partner cross‑functionally
• Strong interest in startups, founders and the operational challenges of growing companies

Nice to have:

• Experience with marketing and sales platforms (such as Salesforce, Marketo, Figma, Google Analytics, Google Ads, LinkedIn Ads)
• Experience marketing to startup founders or CFOs
• Familiarity with the startup, venture of private markets ecosystem
• Experience working across Asia Pacific, Middle East and Africa