Regional Product Marketing Manager

Good Job Creations (Singapore) Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Singapore is seeking an experienced product marketing professional to drive regional execution of B2C initiatives and support reseller training. The role requires 8+ years in product marketing, particularly within the office solutions industry. Strong analytical skills and experience with loyalty-based marketing are essential. Join a dynamic team and contribute to aligning product strategies with market demands.

Qualifications

• Minimum 8 years of experience in product or segment marketing in the office solutions industry.
• Experience managing multi-country stakeholders in Southeast Asia is a strong advantage.
• Solid understanding of B2C marketing models and loyalty/CRM-based marketing.

Responsibilities

• Drive execution of B2C marketing initiatives across the region.
• Support reseller training and partner enablement.
• Conduct product testing to identify strengths and unique selling points.

Skills

Product marketing

B2C marketing

Analytical skills

Loyalty/CRM-based marketing

Tools

Print solution software

Job description

Job Order 1066574

Responsibilities:

• Drive regional execution of B2C marketing initiatives and adapt content for local markets
• Partner with sales offices and regional teams to implement industry-specific go-to-market plans
• Support reseller training, partner enablement, and solution integration
• Conduct product testing to identify strengths, gaps, and unique selling points, and translate insights into customer-facing content for retail and eCommerce
• Collaborate with sales offices to localize promotions and sales materials
• Apply eCommerce experience to enhance product sales and online presence
• Contribute to sales performance and inventory planning by aligning product positioning, forecasting demand, and ensuring supply readiness to meet marketing and business goals
• Coordinate test marketing initiatives, loyalty programs, CRM-driven campaigns, and post-purchase strategies
• Gather and consolidate regional insights on customer engagement and loyalty effectiveness
• Ensure alignment with HQ strategies (Connect and Halo) to deliver consistent customer experiences
• Serve as the main contact point for product marketing between HQ and 10 Asia-Pacific sales offices
• Build strong relationships with local sales and marketing teams to address market needs with tailored solutions
• Compile, analyze, and report regional insights and performance data
• Handle other ad-hoc tasks as assigned

Requirements:

• 8 years of relevant experience in product marketing or segment marketing in the copier, printer, or office solutions industry
• Regional exposure managing multi-country stakeholders in Southeast Asia or East Asia is a strong advantage.
• Solid understanding of B2C marketing models
• Experience with loyalty/CRM-based marketing
• Strong analytical skills: comfortable with product testing, positioning, and feedback integration

Advantages:

• Familiarity with print solution software