SAP Customer Experience Solution Demand Manager

SAP SE; Singapore; Hybrid; SGD 127,000 - 166,000; Full time

Job summary

A leading software company in Singapore is seeking a Demand Manager for its Customer Experience portfolio. In this senior role, you will lead demand generation strategies, partnering closely with senior leaders across various functions to ensure the execution of a predictable and disciplined pipeline. Ideal candidates will bring significant experience in enterprise software, project management, and data-driven approaches to pipeline governance, all while fostering a collaborative work culture.

Benefits

Constant learning and skill growth

Great benefits

Collaborative workplace culture

Qualifications

• Proven success in pipeline management using data-driven methods.
• Ability to operate at a senior regional leadership level without authority.
• Experience in multi-cultural environments highly preferred.

Responsibilities

• Own yearly Integrated Demand Generation plan for SAP Customer Experience.
• Partner with senior leadership to translate growth priorities into demand strategies.
• Orchestrate demand across all sources including marketing and sales.

Skills

Project and program management expertise

Data-driven demand generation

Strong organizational skills

Fluency in English

Education

Significant professional experience in enterprise software or consulting

Job description

SAP Customer Experience Solution Demand Manager

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we\'ll bring out the best in you. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to shape what\'s next. The work is challenging – but it matters. You\'ll find a place where you can be yourself, prioritize wellbeing, and belong. What\'s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

We help the world run better

At SAP, we enable you to bring out your best. Our culture focuses on collaboration and helping the world run better, focusing every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and aligns to purpose-driven, future-focused work.

What you’ll do

SAP Customer Experience (CX) helps organisations connect every customer touchpoint — from marketing and commerce to sales and service — to deliver consistent, intelligent, and personalised customer experiences at scale. The SAP CX business in APAC is entering a pivotal phase of growth, creating a unique opportunity to build a stronger, more predictable demand and pipeline engine that supports sustainable scale across diverse markets.

You will work in close partnership with the CRO and the CX leadership team, operating at a senior level to align strategy, execution, and governance across the region. As a Business Development Expert – SAP Customer Experience (CX) Demand Manager, you will operate as the regional owner of demand and early-stage pipeline execution for the SAP Customer Experience portfolio. This is a senior operating role with broad scope and high visibility. You act as the single custodian of demand in the region, partnering closely with senior Sales, Marketing, Partner, Digital, and Customer Success leaders to ensure demand strategy is translated into disciplined execution, predictable pipeline, and reliable forecast outcomes. You serve as the central point of orchestration and governance for demand and pipeline, bringing structure, cadence, and accountability across teams, and providing leadership with confidence in future quarters.

Key responsibilities

• Demand planning & strategic leadership
• Own the yearly Integrated Demand Generation plan for SAP Customer Experience (CX), aligned with regional, MU, and Line of Business priorities
• Partner with senior Sales and CX leadership to translate growth priorities into executable demand strategies
• Lead market and pipeline analysis (internal and external) to identify whitespace, growth opportunities, and prioritisation
• Ensure account planning translates into concrete demand actions and early pipeline
• Define and maintain high-quality demand enablement assets, including prospect lists, cheat sheets, and discovery frameworks
• Collaborate with senior Demand Managers / BDMs across regions to scale best practices and execution models
• Demand execution & cross-functional orchestration
• Orchestrate demand across all Sources of Demand, including: Marketing, Sales (quota carriers), Partners, Customer Success & Services, Digital Hub / Sales Development
• Lead regional Demand Generation Councils and execution cadences
• Ensure balanced pipeline contribution by source, campaign, and quarter
• Provide senior-level oversight of marketing events, partner activations, and digital campaigns to ensure measurable pipeline impact
• Drive partner and ISV engagement as a scalable demand engine
• Provide CQ+1 / CQ+2 pipeline readiness and risk assessments to Sales Leadership
• Support territory and coverage planning with forward-looking demand insights
• Provide strategic deal and portfolio support, focusing on prioritisation, whitespace, and conversion levers
• Partner with FLSMs to enforce 4RQ pipeline hygiene and discipline
• Act as a trusted advisor to Sales leadership on pipeline health, gaps, and corrective actions
• Own and run regional demand and pipeline operating cadences, including global governance forums
• Act as senior program owner and project leader for complex, cross-functional demand initiatives
• Identify execution risks early and drive decisive course correction across stakeholders
• Continuously evolve demand processes, metrics, and orchestration models to improve predictability and efficiency
• Ensure consistent execution of globally mandated demand programs, while tailoring to regional CX needs
• Capture and syndicate regional best practices for global sharing

What you bring

• Significant professional experience in enterprise software, cloud/SaaS, revenue operations, marketing, management consulting, or previous experience in sales. Prior roles involving executive problem-solving, operating model design, analytics or large-scale program delivery
• Demonstrated ability to operate at a senior, regional leadership level, influencing without authority
• Strong project and program management expertise, managing multiple complex initiatives in parallel
• Proven success driving pipeline using data-driven demand generation approaches, including digital, outbound, and integrated campaigns
• Deep understanding of pipeline governance, demand orchestration, and forecast readiness
• Experience working in multi-cultural, regional environments
• Knowledge of SAP Customer Experience (CX) portfolio and competitive landscape strongly preferred
• Understanding of SaaS / PaaS and cloud business models
• Executive-level communication, strong organizational skills, and high personal credibility
• Fluency in English required

Whyyou’lllove working here

This role sits at the intersection of strategy, operations, and execution. You will operate with real mandate, partner closely with senior leaders, and play a critical role in shaping predictable growth for SAP’s Customer Experience business — while continuing to grow your leadership impact within SAP.

SAP’s culture of inclusion

SAP is committed to the principles of Equal Employment Opportunity and provides equal opportunity regardless of race, religion, national origin, age, gender, sexual orientation, gender identity, veteran status, or disability.

Requisition ID: 444294 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

Please note that any violation of these guidelines may result in disqualification from the hiring process.