Senior Demand Generation Specialist

Carta; Singapore; On-site; SGD 75,000 - 100,000; Full time

Job summary

A leading software company in Singapore is seeking a Senior Demand Generation Specialist. This role focuses on executing regional demand generation campaigns targeting startup founders and CFOs. The ideal candidate should have over five years of B2B demand generation experience, strong communication skills, and a data-driven mindset. The position demands creativity and collaboration with multiple teams to ensure effective marketing strategy. Candidates with experience using platforms like Salesforce and Marketo are preferred.

Qualifications

• 5+ years of experience in B2B demand generation or growth marketing.
• Proven experience owning regional or multi-market demand programs.
• Strong understanding of lifecycle marketing and sales motions.

Responsibilities

• Own and execute regional demand generation campaigns targeting startup founders and CFOs.
• Build and optimize full-funnel lifecycle programs.
• Own marketing strategy and execution for Carta-hosted events.

Skills

B2B demand generation

Growth marketing

Lifecycle marketing

Communication

Data-driven decision making

Education

Bachelor's Degree in relevant field

Tools

Salesforce

Marketo

Google Analytics

Google Ads

LinkedIn Ads

Job description

Carta connects founders, investors, and limited partners through world‑class software, purpose‑built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.

Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.

Together, Carta is creating the end‑to‑end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that – it’s a new category of software to make private markets look more like public markets – a connected ERP for private capital.

Carta is looking for a Senior Demand Generation Specialist (Companies) to join our marketing team in Singapore. This role sits within Carta’s regional marketing organization covering Asia Pacific, Middle East, and Africa.

Carta expanded to Singapore in 2021, and we are building a world‑class team to support the startup ecosystem across the region. As part of a rapidly growing team, you will join a dynamic and diverse group of people who are responsible for Carta’s growth across Asia Pacific, Middle East & Africa, and get the opportunity to fuel the growth of the rocket ship.

This role reports up to Carta’s Head of Marketing for the region and is suited for someone who can operate independently, think commercially, and translate strategy into execution across digital campaigns, events, and lifecycle marketing.

The Problems You’ll Solve

• Demand Generation & Digital Campaigns
• Own and execute regional demand generation campaigns targeting startup founders, CFOs and more, across digital channels (paid social, search, display, email and website)
• Support 1:many ABM motions, gifting campaigns, and multi‑touch nurture programs to drive pipeline and accelerate opportunities
• Partner closely with the SDRs and sales to align campaigns with territory priorities, improve lead quality and optimize follow‑up
• Build and optimize full‑funnel lifecycle programs, from acquisition through conversion and re‑engagement
• Work with marketing operations to ensure accurate attribution, funnel visibility, and consistent handoff to sales
• Events (Owned & Sponsored)
• Own the marketing strategy and execution for Carta‑hosted events (virtual and in‑person) designed to engage the startup ecosystem
• Evaluate, negotiate and manage sponsorships of city‑wide ecosystem events, ensuring clear ROI and alignment with demand objectives
• Support event marketing, attendee journeys, and on‑ground execution where required
• Digital Optimization & Analytics
• Set campaign success metrics, analyze performance across channels and regions, and continuously optimize on data and insights
• Provide clear reporting and recommendations to hiring manager
• Cross‑Functional Support
• Act a the primary partner to the companies sales team across the region
• Collaborate closely with content, sales, product marketing and other regional stakeholders to ensure messaging consistency across the funnel
• Help establish repeatable playbooks and best practices
• Support additional initiatives as team scales

The Impact You’ll Have

As a Senior Demand Generation Specialist at Carta, you will directly influence pipeline growth and revenue from startups across Asia Pacific, Middle East & Africa. You will shape how Carta engages founders at scale, while building durable, repeatable demand programs in fast‑growing markets.

About You

• ~5+ years of experience in B2B demand generation or growth marketing, ideally in Saas, Fintech or the private markets ecosystem
• Bachelor’s Degree a relevant field (business, marketing)
• Proven experience owning regional or multi‑market demand programs
• Strong understanding of lifecycle marketing and SDR‑led sales motions
• Fluent in English with strong written and verbal communication skills
• Comfortable operating independently and prioritizing across competing regional needs
• Data‑driven mindset with experience using performance metrics to inform decisions
• Excellent communication skills and ability to partner cross‑functionally
• Strong interest in startups, founders, and the operational challenges of growing companies

Nice to have

• Experience with marketing and sales platforms (such as Salesforce, Marketo, Figma, Google Analytics, Google Ads, LinkedIn Ads)
• Experience marketing to startup founders or CFOs
• Familiarity with the startup, venture of private markets ecosystem
• Experience working across Asia Pacific, Middle East and Africa

Disclosures

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
• Please note that all official communications from us will come from an @carta.com or @carta‑external.com domain. Report any contact from unapproved domains to [e-mail].