Head Of Marketing jobs in Singapore

Remote Work: No

The Senior Performance Marketing Manager facilitates the planning, execution, and ongoing management of strategic marketing programs in their designated region, with a specific focus on generating qualified demand leading to customer revenue. The position oversees the creation of goals, audience segmentation, multi-channel marketing mix, activation across channels, and measurement to ensure strategic program outcomes are achieved and the customer experience is optimal throughout their buying journey. This is a highly cross-functional leadership role requiring a business strategy mindset in addition to advanced knowledge in customer analytics, customer experience, and omnichannel marketing practices.

• Leads strategic planning process in collaboration with several areas of marketing, including vertical and portfolio marketing, marketing analytics, and content strategists
• Designs holistic marketing programs in support of business goals which includes both online and offline activities
• Acts as key liaison for their designated region in the activation of marketing activities across various execution teams with a focus in marketing automation, as well as paid and organic media
• Consults with and participates in offline marketing activities in light of strategic marketing program plans and goals, such as events and telemarketing.
• Maintains customer-focused approach across all marketing practices within the region, acting as guide and governance for the region to ensure the customer’s experience with Zebra is always the highest priority.
• Serves as optimization champion, including contact database health and go-to-market creative, messaging, and experience.
• Leverages customer profile data and behavioral activity to spearhead sequenced programs that ultimately lead to right time, right message delivery.
• Oversees budget allocation specifically for digital demand generation marketing programs, ultimately accountable for the best use of these funds throughout the year.
• Collaborates with other program marketers throughout their region as well as globally to ensure ongoing learning and best practices.

• Bachelor's degree in Science, Business, Marketing, Public Relations, Communications or similar or equivalent work experience
• 8+ years relevant experience
• Depth of experience in strategic planning and ongoing management of full-funnel marketing programs in support of technically-advanced products & solutions
• Strong critical thinking and leadership skills in order to guide plans across multiple teams
• Solid customer analytics and marketing best practices knowlege
• Strong communication skills to relay strategic plans and results to internal and external audiences including senior management
• Working understanding of key marketing and sales tools including Marketing Automation, Salesforce, and intent data platforms such as Demandbase
• Understanding of important demand generation concepts such as contact and data management, lead management, and revenue performance management.
• Time management skills to manage multiple programs and priorities in a fast-paced environment
• Ability to take night calls with the global team based in the US, LATAM, and EMEA about 2 to 3 times a week.