Regional Product Marketing Manager

ASSA ABLOY Global Solutions; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading global access solutions provider is seeking a Regional Product Marketing Manager in Singapore to drive product strategy and roadmap for PACS readers. The ideal candidate will have extensive experience in product marketing, a strong background in physical security, and the ability to launch products successfully globally. This role offers a dynamic environment with opportunities for innovation and growth.

Benefits

Flexible working arrangements

Opportunities for training and development

Inclusive and diverse work culture

Qualifications

• Minimum 5+ years of product marketing or product management experience in related roles.
• Proven ability to launch products and services globally.
• Strong expertise in physical security and access control systems.

Responsibilities

• Implement product strategy for PACS readers.
• Define market requirements and own product roadmap.
• Lead relationships within the physical access control market.

Skills

Product marketing expertise

Market analysis

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in marketing or related discipline

Job description

We are looking for top-talented individuals to join us as the Regional Product Marketing Manager for the Physical Access Control Solutions (PACS) readers. This role focuses on driving product strategy, roadmaps, pricing, positioning, and launch success for the reader portfolio.

An Amazing Career Opportunity for Regional Product Marketing Manager, PACS
Location: Bangalore, India
Job ID: 41943

Profile Summary: HID Global is the market leader in physical access control readers, evolving into IoT devices to support our service offerings.

We are currently seeking top talent to help us become the undisputable world leader in access control technology.

Physical Access Control Solutions (PACS): HID PACS offers advanced readers, credentials, controllers, and mobile/biometric technologies to protect spaces worldwide.

Duties and Responsibilities

• Implement the product strategy for HID Global’s physical access control solutions (PACS) readers.
• Define market requirements and business opportunities; own the high‑level product roadmap and be accountable for its execution.
• Act as the voice of the customer (partner and end user) to product management, cloud services, and other stakeholders.
• Collect, analyze, and report on needs and trends based on end‑user and channel surveys as well as competitive and industry analysis.
• Educate the organization on reader products and serve as the center of competency for market knowledge, sizing, and customer profiles.
• Strategize and define decision criteria for prospects, channels, and end users to position HID readers against competition.
• Define, implement, and evolve pricing strategy for reader products.
• Develop product data suitable for promotion through various channels.
• Develop and execute successful new reader product launch programs with assets ready that include target markets, positioning, competitive analysis, collaterals, white papers, training, presentations, pricing, and promotion.
• Analyze and understand the longer‑term market direction and influence external analysts to adopt and value HID Global’s direction.
• Lead key relationships within the physical access control market to stay abreast of standards, policies, and technology adoption.
• Review and report regularly on segment and geographical business performance, advising the organization on improvement initiatives to drive growth and profitability.
• Generate and implement channel strategies with the sales and marketing organization, including pricing and discount strategies.

Qualifications

• Minimum bachelor's degree in marketing or a related discipline.
• Equivalent education plus relevant work experience may also be considered.
• Minimum 5+ years of product marketing or product management experience in related roles.
• Proven ability to successfully launch products and services on a global basis.
• Strong expertise in physical security and access control systems.
• Experience operating in a product development team using SAFe for Lean Enterprises methodology.
• Proven capability of cross‑functional collaboration and consensus building.
• Decisive, open to new ideas, and self‑starter with an entrepreneurial mindset.
• Data‑driven and analysis oriented.
• Comfortable managing constructive change, ambiguity, debate, conflict, and informed risk taking.

Why Apply?

• Empowerment: Work with a global team in a flexible environment and grow your expertise.
• Innovation: Embrace challenges, drive change, and bring new ideas.
• Integrity: Result‑oriented, reliable, and straightforward culture.

This opportunity may be open to flexible working arrangements.

HID is an Equal Opportunity/Affirmative Action Employer – Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.

We make it easier for people to get where they want to go!
On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.
When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 countries. We empower our people to build careers around their aspirations and ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. We value diverse, inclusive teams and different perspectives.