Digital Marketing Manager

FEI FAH MEDICAL MANUFACTURING PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A medical manufacturing company in Singapore is seeking a Digital Marketing Specialist to develop comprehensive marketing strategies and optimize online presence. The ideal candidate will have at least 3 years of experience in digital marketing, a strong command of English and Chinese, and the ability to lead initiatives that drive results. This role involves managing both online and offline marketing efforts and requires proficiency in SEO, Google Analytics, and e-commerce platforms.

Qualifications

• At least 3 years of working experience in digital marketing.
• Experience with full spectrum of digital marketing tools.
• Ability to lead and deliver results quickly.

Responsibilities

• Develop marketing strategies and manage campaigns.
• Optimize brand marketing communications on digital platforms.
• Drive online traffic to the company website.
• Analyze data to improve online performance.

Skills

Digital marketing strategy

Analytics tools

SEO

Google Analytics

Google AdWords

Social media platforms

E-commerce platforms

Strong leadership

Bilingual (English & Chinese)

Education

Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing

Job description

Job Description

• Responsible for developing a marketing strategy, channel Strategy, Content Strategy, conversion planning, and content and campaign ideation for the relevant program areas
• Work closely with the Sales team in optimizing and evolving the brand marketing communications and presence on digital platforms
• Devising strategies to drive online traffic to the company website
• Utilize online analytics tools to track campaigns and measure performance
• Plan and conduct training sessions to build competency level in digital marketing as required
• Possess experience in identifying target audiences, devising, and implementing digital campaigns that inform, engage, and influence
• Good grasp of current digital Marketing tools and strategies, keen interest in the latest trends, and ability to provide insights and make recommendations based on best practices of digital Marketing
• Manage both offline and online business segments
• Data analysis and implementation actions to optimize online commercial performance

Job Requirements

• Candidates with strong business networks will be an advantage
• Hands-on and solid experience with the full spectrum of digital Marketing
• Very familiar with all the existing Chinese platforms
• A strong leader who demonstrates how to achieve results in the shortest time possible
• Good command of English & Chinese (working closely with the English & Chinese-speaking Sales team to optimize and evolve the brand's marketing communications and presence on digital platforms.)
• Candidate must possess at least a Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing or equivalent
• At least 3 Years of working experience in the related field is required for this position
• Required Skill(s): Proficient SEO, Google Analytics, Google AdWords, Social & E-commerce platforms
• Able to start work immediately or within a short notice