Brand Marketing Manager

Map Active Singapore Pte. Ltd.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Brand Marketing Lead to drive strategic marketing activities. The ideal candidate will have a minimum of 5 years of experience in retail environments and a proven ability to manage campaigns across various channels. Responsibilities include building marketing programs, evaluating their effectiveness, and collaborating with stakeholders. This role offers a dynamic environment for innovative marketers.

Qualifications

• Minimum 5 years' experience in a similar capacity in a retail environment.
• Experienced in partnering with mall landlords and marketing agencies.
• Agile and adaptable in a fast-paced environment.

Responsibilities

• Build strategic brand marketing programs to support business objectives.
• Market the brand through various channels to increase awareness.
• Develop business cases for marketing programs and make recommendations.
• Evaluate the impact of marketing programs to achieve objectives.
• Prepare monthly reports for internal and external stakeholders.
• Monitor promotional campaigns and product launches.
• Manage relationships with brand principals' marketing leads.
• Partner with internal stakeholders and external agencies.
• Lead the execution of marketing programs from start to finish.
• Stay updated on industry trends and consumer insights.

Skills

Brand marketing programs

Digital marketing

CRM

Social media marketing

Agility

Job description

Job Summary

Lead the brand marketing activity to initiate plan and to execute the strategic for the market (Consumer) that drives brand sales growth, awareness, recognition and conversion through offline and also online marketing.

Role & Responsibilities

• Build strategic brand marketing programs to support specific business objectives across different channels and segments in order to support of our overall strategic plan
• Market the brand through various channels and segment databases working with data sets including Digital, Social Media, CRM in order to increase the awareness and drive the sales
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Evaluate the impact of marketing programs in order to achieve the stated objectives
• Preparing monthly report for internal and external
• Monitoring promo, campaign, product launching (included: printing, productions, distributions and also installations)
• Manage and maintain a productive working relationship with brand principal’s marketing lead in order to run the marketing plan smoothly
• Partner with brand, other internal stakeholders, external agencies and vendors as part of the process to execute marketing plan
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Stay up to date on industry trends and local consumer insights in order to capture more insight for creating the marketing plan

Qualifications

• Minimum 5 years' experience in a similar capacity in a retail environment
• Experienced in partnering mall landlords, marketing agencies and cross-functional stakeholders
• Agile and adaptable in a fast-paced environment