Assistant Trade Marketing Manager

Frosts Food & Beverage; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking an experienced marketing professional to plan and execute Trade Marketing strategies, analyze sales, and support account development. The ideal candidate has over 5 years of experience in B2B or B2C marketing, is creatively inclined, and possesses excellent communication skills. FMCG experience is a plus. This role demands strong analytical abilities and collaboration across various departments.

Qualifications

• Minimum 5 years' experience in B2B or B2C marketing roles.
• FMCG experience is an advantage.

Responsibilities

• Plan and execute Trade Marketing strategies.
• Analyse internal and external sales data.
• Design and execute channel strategies.
• Track competitor activities and pricing.
• Collaborate with Demand Planners.
• Identify growth opportunities.
• Collaborate with Key Account Managers.
• Evaluate trade promotions.
• Liaise with cross-functional teams.
• Drive new product launches.
• Perform additional tasks as assigned.

Skills

Creative thinker

Excellent communication skills

Highly organized

Strong understanding of consumer insights

Job description

Main Duties and Responsibilities

• Plan and execute Trade Marketing strategies for assigned brands.
• Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage’s portfolio.

Sales Analysis and Insights

• Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.
• Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.

Channel Strategy and Promotions

• Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.
• Liaison with brand principals to map out channel strategies and execution plans.
• Liaison with external agencies for promoters, sampling and other trade events.

Market Intelligence

• Track competitor activities and pricing.
• Prepare monthly reports on accounts and brand performance, along with analysis and commentary.

Forecast Accuracy

• Collaborate with the Demand Planners to monitor and achieve category sales forecasts by channels and chain, following the monthly forecast schedule.

Business Acumen

• Proactively identify growth opportunities and collaborate with Key Account or Sales Managers to develop strategies that maximize sales potential.

Account Development Support

• Collaborate with Key Account Managers to develop plans that maximize category potential in retail and HORECA accounts.
• Prepare business decks and collate products information for launch presentations.
• Liaison with external parties for creation of marketing and trade collaterals.

Promotion Effectiveness

• Evaluate trade and in-store promotions, providing recommendations for future initiatives based on performance and analytics.
• Contribute with promotional/trade ideas to achieve brand’s visibility, distribution and sales objectives.

Cross-Functional Coordination

• Liaise with Sales, Marketing and Brand Principals to ensure timely implementation of promotions, pack/price changes, new products and trade requirements.

New Product Launch Support

• Drive new product launches through distribution plan and tracking, planogram execution, in-store visibility and timely rollout.

Other Duties

• Perform any additional tasks as assigned.

Requirements

• Creative thinker with strong understanding of consumer insights.
• Highly organized, meticulous and resourceful.
• Excellent communication skills.
• Minimum 5 years’ experience in a B2B or B2C marketing roles.
• FMCG experience is an advantage.