Social Media Manager

FIRSTCOM ACADEMY PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

An educational institution in Singapore is seeking a Social Media Manager to oversee their social media presence across platforms. The role involves leading content creation, engagement initiatives, and digital campaigns focused on brand awareness and community growth. Candidates should have a diploma or degree in Marketing or Communications and at least 2 years of relevant experience. Strong communication and creativity are essential.

Qualifications

• At least 2 years of experience in social media management or digital marketing.
• Strong understanding of social media platforms and analytics tools.
• Ability to work collaboratively with design, content, and marketing teams.

Responsibilities

• Plan, develop, and execute social media campaigns across multiple platforms.
• Create and maintain a social media content calendar for consistent posting.
• Analyze performance metrics and prepare reports to track effectiveness.

Skills

Social media management

Content creation

Data-driven marketing

Communication skills

Analytical skills

Education

Diploma/Degree in Marketing, Communications, or related field

Job description

About the Role

The Social Media Manager will oversee FirstCom Academy’s social media presence across multiple platforms. You will lead content creation, engagement initiatives, and digital campaigns that drive brand awareness, learner acquisition, and community growth. This role combines creative vision with data-driven marketing, ideal for someone passionate about education, storytelling, and social media trends.

Responsibilities

• Plan, develop, and execute social media campaigns across Facebook, Instagram, TikTok, and LinkedIn.
• Create and maintain a social media content calendar to ensure consistent and timely posting.
• Analyze performance metrics and prepare platform reports to track campaign effectiveness and audience growth.
• Identify opportunities to improve content strategy and enhance overall engagement.
• Supervise the Community Executive to ensure community management, responses, and engagement are handled promptly and effectively.
• Stay updated on social media trends, algorithm changes, and emerging platforms to keep strategies current and impactful.

Requirements

• Diploma/Degree in Marketing, Communications, or related field.
• At least 2 years of experience in social media management or digital marketing.
• Strong understanding of social media platforms and analytics tools.
• Excellent communication, planning, and creative thinking skills.
• Ability to work collaboratively with design, content, and marketing teams.