Head of Online Growth Marketing - BytePlus

ByteDance; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading technology company in Singapore is looking for a Head of Online Growth Marketing to lead marketing initiatives that influence market share and business growth. The ideal candidate will have 5+ years of experience in digital or growth marketing, with a focus on AI products. This role offers a chance to craft innovative campaigns and advance marketing strategies in a fast-paced environment.

Qualifications

• 5+ years in digital or growth marketing roles, ideally in tech or SaaS environments.
• Prior experience marketing AI or LLM-based products.
• Ability to work cross-functional and in a fast-paced, high-growth environment.

Responsibilities

• Lead marketing initiatives that directly influence market share and business growth.
• Develop and execute go-to-market (GTM) plans with measurable results.
• Own online customer acquisition and growth strategies across various channels.

Skills

Digital marketing

Growth marketing

Cross-functional teamwork

AI product marketing

Analytical skills

Problem solving

Job description

Head of Online Growth Marketing - BytePlus

Location:

Team:

Marketing & Communications

Employment Type:

Regular

Job Code:

A09549

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Responsibilities

• Drive Market Impact- Lead marketing initiatives that directly influence market share and business growth
• Develop and execute go-to-market (GTM) plans with measurable results
• Own and execute online customer acquisition and growth strategies across paid, organic, referral, and lifecycle channels
• Monitor and iterate campaigns quickly to ensure maximum effectiveness and ROI
• Lead Integrated Marketing Strategy- Create and manage multi-channel marketing programs across digital, content, events, social, PR, and more
• Develop creative and tech-forward campaigns that challenge the status quo and unlock breakthrough growth
• Build alignment between product, sales, and marketing for consistent messaging and market penetration
• Shape AI/LLM Product Positioning- Craft compelling product narratives and differentiation strategies for AI-driven offerings
• Translate complex AI concepts into clear, resonant messaging for technical and non-technical audiences
• Stay ahead of competitive developments in the AI space, particularly around LLMs, and refine positioning accordingly
• Lead with Creativity & Strategy- Launch innovative digital campaigns that blend creativity, storytelling, and tech-forward thinking
• Work closely with product marketing, brand, and analytics to create unified online campaigns

Qualifications

Minimum Qualifications

• 5+ years in digital or growth marketing roles, ideally in tech or SaaS environments, with measurable impact on user and revenue growth
• Prior experience marketing AI or LLM-based products
• Ability to work cross-functional, and in a fast-paced, high-growth environment

Preferred Qualifications

• Strong interpersonal and organizational skills
• Analytical and problem solving skills

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.