Digital Marketing Strategy Manager

Rigel Technology (S) Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading digital marketing firm in Singapore is seeking a Marketing Manager to develop strategic marketing plans and lead multi-channel campaigns. The ideal candidate has 6-10 years of experience in digital strategy and brand management, with a strong command of marketing tools and a proven record of managing substantial budgets. This role emphasizes data-driven decision making and team collaboration, requiring fluency in English and preferably Mandarin.

Qualifications

• 6–10 years’ experience in digital strategy, growth marketing, or brand management.
• Proven success managing multi-market campaigns and budgets exceeding SGD 500K.
• Fluency in English required; Mandarin preferred for regional coordination.

Responsibilities

• Develop annual and quarterly digital marketing roadmaps for Singapore and Malaysia.
• Plan and execute multi-channel campaigns across Meta, Google, TikTok, YouTube.
• Digitize the entire marketing funnel from lead generation to aftersales.
• Build and manage monthly dashboards tracking marketing performance and budget.

Skills

Digital strategy

Growth marketing

Brand management

Data-driven decision making

Cross-border team leadership

Excellent communication

Education

Diploma or Degree in Marketing or related field

Tools

Meta Ads

Google Ads

TikTok Business Center

GA4

HubSpot

Job description

Responsibilities

A. Strategic & Brand Planning

• Develop annual and quarterly digital marketing roadmaps for Singapore and Malaysia.

• Define brand positioning, audience segmentation, and campaign priorities aligned with Rigel’s premium positioning.

• Translate corporate objectives into local marketing plans with clear KPIs, timelines, and deliverables.

• Balance long-term brand building (awareness and affinity) with short-term performance (sales and lead generation).

B. Campaign Leadership & Budget Management

• Plan and execute multi-channel campaigns across Meta, Google, TikTok, YouTube, Shopee, and Lazada.

• Manage a total budget of SGD 700K / RM 200K to ensure maximum ROI and cost efficiency.

• Collaborate closely with the Head of Digital Marketing (Content) to ensure message consistency and creative quality.

• Supervise the Malaysia Strategist and Assistant for seamless campaign execution and alignment.

• Lead weekly performance reviews to optimize campaigns based on data-driven insights.

C. Digital Transformation & Marketing Automation

• Digitize the entire marketing funnel — from lead generation → nurturing → quotation → purchase → aftersales.

• Integrate key platforms (HubSpot, GA4, Data Studio, Meta CRM, POS/e-commerce) into one unified performance dashboard.

• Implement automated lead scoring, CRM tagging, and marketing attribution to connect marketing spend with actual sales.

• Collaborate with IT and Sales teams to ensure data accuracy and seamless lead-to-sales tracking.

D. Strategic Partnerships & Brand Collaborations

• Initiate co-marketing partnerships with brands such as Atome, Bosch, and premium home/lifestyle partners.

• Develop joint campaigns, showroom activations, and influencer collaborations to increase brand reach and conversions.

• Build long-term relationships with interior design studios, developers, and lifestyle influencers.

E. Market Intelligence & Analytics

• Build and manage monthly dashboards tracking marketing performance, budget utilization, and ROAS.

• Identify growth opportunities, channel innovations, and creative optimizations through data insights.

• Conduct quarterly competitor benchmarking (Kohler, Grohe, Hansgrohe, TOTO, etc.).

• Lead post-campaign reviews to extract insights and improve future ROI.

F. Team Leadership & Collaboration

• Lead and mentor the Malaysia marketing team, including the Strategist, Assistant, and Design members.

• Work closely with the Singapore-based Digital Marketing Head to ensure creative and strategic alignment.

• Manage designer workload (2 dedicated + 3 shared) to meet campaign deadlines and business priorities.

Cultivate a performance-driven, data-informed, and creative team culture.

Qualifications

• At least a Diploma or Degree in Marketing, Business Management, Supply Chain Management or a related field is preferred.

• 6–10 years’ experience in digital strategy, growth marketing, or brand management.

• Proven success managing multi-market campaigns and budgets exceeding SGD 500K.

• Strong command of Meta Ads, Google Ads, TikTok Business Center, GA4, HubSpot, and automation tools.

• Experienced in leading cross-border teams and collaborating with creative, sales, and IT functions.

• Strategic, commercially minded, and data-driven with excellent communication and project management skills.

• Fluency in English required; Mandarin preferred for regional coordination.