Social Media Manager

SMTP CONSULT PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A digital marketing firm in Singapore is hiring a Social Media Manager to enhance their online presence and engagement. The ideal candidate will develop strategies, manage campaigns, and create engaging content across platforms. Required qualifications include a Bachelor's degree in a related field and at least 3 years of relevant experience, along with fluency in English and Mandarin.

Qualifications

• 3+ years in social media or digital marketing, including content creation and video production.
• Strong communication skills for Mandarin-speaking stakeholders.
• Excellent writing and storytelling abilities.

Responsibilities

• Develop and implement social media strategies and campaigns.
• Plan, execute, and optimise paid social media campaigns.
• Create and manage content across various platforms.
• Monitor social media performance and provide insights.

Skills

Social media strategy development

Content creation

Data analysis

Paid social media management

Fluent in English and Mandarin

Visual communication

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the Role: We are seeking a talented and proactive Social Media Manager to steer the company's digital presence and drive engagement across social media platforms. The primary focus of this role is to promote the company's services to potential clients, enhance brand reputation, and support business growth through creative, data‑driven campaigns.

Key Responsibilities

• Develop and implement social media strategies and campaigns to increase brand awareness, engage potential clients, and drive business growth
• Plan, execute, and optimise paid social media campaigns (e.g., LinkedIn, Facebook, WeChat, Xiao Hong Shu) to generate leads and revenue
• Create, curate, and manage content, including video content and marketing materials, across relevant platforms
• Work closely with interdepartmental teams to understand business needs and gather relevant information for effective campaigns
• Monitor social media and ad performance, analyse engagement and conversion metrics, and provide actionable insights
• Manage the company’s online presence professionally and respond to inquiries or comments
• Collaborate with external agencies to ensure campaigns align with branding and marketing objectives
• Implement strategies that enhance the company's image and maximise ROI

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• At least 3 years of experience in social media or digital marketing, including content creation and video production
• Fluent in English and Mandarin, with strong communication skills for liaising with Mandarin-speaking stakeholders
• Excellent writing, storytelling, and visual communication abilities
• Highly organised and able to manage multiple projects while collaborating effectively across teams
• Experienced in managing paid social media campaigns across LinkedIn, Facebook, WeChat, and Xiao Hong Shu, including end-to-end planning, execution, and optimisation to drive engagement, generate leads, and support overall business growth

EA License Name & License Number: SMTP Consult Pte. Ltd. (23C1754)

EA Personnel Name & Registration Number: Toh Qiu Wei (R23116260)