Sales and Marketing Manager

HWA INTERNATIONAL SCHOOL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent educational institution in Singapore seeks a dynamic Sales and Marketing Manager to lead school admissions initiatives. The ideal candidate will have strong experience in student recruitment and enrollment marketing, driving student enrollment growth. Responsibilities include leading recruitment efforts, developing marketing strategies, and overseeing admissions processes. A Bachelor’s degree in Marketing or related field is required.

Qualifications

• Proven experience in student recruitment or school admissions.
• Experience in the educational industry is preferred.
• Excellent organizational skills with the ability to manage multiple initiatives.

Responsibilities

• Lead and manage student recruitment efforts to achieve enrollment targets.
• Develop and implement enrollment marketing strategies.
• Oversee the school admissions process.

Skills

Student recruitment

Enrollment marketing

Strong interpersonal skills

Strategic planning

Organizational skills

Education

Bachelor’s degree in Marketing, Business, Education, or related field

Job description

We are seeking a dynamic Sales and Marketing Manager to lead our school admissions initiatives. The ideal candidate will have strong experience in student recruitment, enrollment marketing, and the school admissions process, and will be instrumental in driving student enrollment growth. Experience in the educational industry is preferred.

Key Responsibilities:

• Lead and manage student recruitment efforts to achieve enrollment targets.
• Develop and implement enrollment marketing strategies to attract prospective students and families.
• Oversee the school admissions process, ensuring a smooth and efficient experience for applicants and parents.
• Plan and coordinate school outreach programs to increase visibility and engagement within the community.
• Organize and manage campus tours and open days, creating a welcoming environment for prospective students and parents.
• Build and maintain strong relationships by effectively engaging parents, addressing inquiries, and providing guidance throughout the admissions journey.
• Collaborate with the marketing team to create targeted campaigns, events, and promotional materials.
• Monitor market trends, competitor activities, and feedback to continuously improve enrollment strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Education, or related field.
• Proven experience in student recruitment, school admissions, or enrollment marketing; experience in the educational industry is preferred.
• Strong interpersonal and communication skills for parent engagement and community outreach.
• Excellent organizational skills with the ability to manage multiple initiatives, including school outreach programs, campus tours, and open days.

Key Skills:

• Strategic planning and execution of enrollment marketing initiatives.
• Ability to lead school admissions process efficiently.
• Strong presentation and public speaking skills for parent engagement and events.
• Networking and relationship-building within the education sector.