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Creative Social Media Executive
Job summary
A leading digital marketing firm is seeking a Creative Social Media Executive in Malacca City, Malaysia. This role involves developing engaging social media strategies, managing content across platforms, and analyzing performance using tools like Google Analytics. Candidates should have a relevant degree and experience in social media management, as well as strong communication skills in English, Malay, and Mandarin. This position offers an exciting opportunity for creative individuals looking to make an impact in digital marketing.
Qualifications
- Candidate must have a degree in Marketing, Social Media or related field.
- Experience in managing SEO/SEM and social media campaigns is required.
- Solid knowledge of analytics tools like Google Analytics.
Responsibilities
- Develop and manage social media strategies and content.
- Monitor and report on social media platform performance.
- Create engaging multimedia content for various channels.
Skills
Education
Responsibilities
- Develop creative and engaging social media strategies and content for all the brands social platform.
- Manage the day-to-day handling of all social media channels of the brand, and adapting content to suit different channels.
- Oversee, plan and deliver content across different platforms using scheduling tool of choice.
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
- Develop, launch and manage new competitions and campaigns that promote the organisation and brand.
- Form key relationships with influencers across the social media platforms undertake audience research.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
- Assist the Digital Marketing colleague to set up ads on social platforms research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
- Analyse competitor activity.
- Recommend improvements to increase performance.
- Set targets to increase brand awareness and increase customer engagement.
Requirements
- Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree in Marketing, Social Media or related degree.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Strong skill in Copywriting and Content Creation, with a good command in English, Malay and Mandarin as the role require to deal with Mandarin speaking clients.
- Able to work independently.
- Well organized, fast, accurate and disciplined.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Self-motivated, Proactive, Confident and team player.
- Preferably specializing in Digital Marketing, Social Media, Public Relations.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.