SEO Content Writer

EBC Tech; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading financial technology company in Kuala Lumpur is seeking a skilled content writer to develop engaging content related to trading education and financial training. The ideal candidate should possess strong writing skills and proven experience in SEO content writing within the finance sector. Responsibilities include optimizing content for search engines and collaborating with various teams to ensure content aligns with business goals. This role requires the ability to simplify complex topics and ensure all content meets accuracy and compliance standards.

Qualifications

• Proven experience in SEO content writing or technical writing, ideally in finance, fintech, trading, or related industries.
• Ability to simplify complex financial or technical topics into clear, user-friendly content.
• Good understanding of on-page SEO best practices.

Responsibilities

• Research and write clear, accurate, and engaging content on trading education and market insights.
• Plan and create strong article structures that are easy to scan.
• Optimize content for search engines without sacrificing readability.

Skills

Strong writing skills

SEO content writing

Technical writing

Research and analytical skills

Understanding of user intent

Job description

Research and write clear, accurate, and engaging content on topics related to trading education, financial training, platforms, and market insights.

Understand and address user intent for every piece of content, for example:

- Informational intent: explain concepts, strategies, and market movements.

- Transactional or commercial intent: guide users toward EBC products, tools, or services in a natural and ethical way.

Plan and create strong article structures that are easy to scan and read, using clear headings, subheadings, bullet points, and logical flow.

Optimize content for search engines without sacrificing readability or accuracy, including:

Keyword research and mapping.

On page optimization (titles, meta descriptions, headings, internal links, anchor text).

Produce content that aligns with our editorial guidelines and supports our long term content strategy.

Support the creation of a structured knowledge base and educational resource centre for users at different skill levels, from beginners to advanced traders.

Collaborate with marketing, product, and design teams so that content supports broader business goals such as visibility, credibility, lead generation, and user engagement.

Ensure all content is fact checked, compliant with any relevant financial communication standards, and up to date with market conditions.

Perform any ad-hoc tasks assigned by superior.

Qualifications:

Strong writing skills with excellent command of English grammar, style, and tone.

Proven experience in SEO content writing or technical writing, ideally in finance, fintech, trading, or related industries.

Ability to simplify complex financial or technical topics into clear, user friendly content.

Strong understanding of user intent and search intent, and the ability to create content that directly answers users’ questions.

Solid research and analytical skills, including the ability to:

o Use credible sources and data to support content.

o Interpret charts, reports, and market information.

Good understanding of on page SEO best practices.

Expert at identifying and writing for different types of user intent such as informational, commercial, and transactional.

Self-motivated, detail oriented, and able to manage multiple writing tasks within set deadlines.